Events ‘Virtual events can be more valuable’: How the Media & Publishing Industries’ Online Events Are Adding Value Despite the challenges posed by the globally imposed lockdown measures, the events industry ... Mariam Aliabadi@SpinyTrendsJuly 20, 2020
Advertising YouTube Will Allow Mid-Roll Ads on Shorter Videos In a Move to Boost Ad Revenue Currently, only videos longer than 10 minutes are eligible for mid-roll ads. Starting ... Mariam Aliabadi@SpinyTrendsJuly 20, 2020
Distribution Netflix Shares Drop After Missed Forecasts & Subscriber Guidance For Second Quarter After its second-quarter figures were released, the popular video streaming service saw its ... Mariam Aliabadi@SpinyTrendsJuly 17, 2020
Advertising NBCUniversal Introduces 11 New Advertising Formats For Marketers NBCU's new ad formats, available through its One Platform, are intended to offer ... Mariam Aliabadi@SpinyTrendsJuly 17, 2020
Advertising Google Search Upgrades Make It Harder for Websites to Gain Traffic Google's subtle tweaks over the years to its results pages have diverted vital ... Mariam Aliabadi@SpinyTrendsJuly 17, 2020
Advertising Discovery Launches New Advertising Product ‘OneGraph’ To Unify Audiences Across Linear and Digital Platforms TV network group Discovery Inc. has a new cross-channel advanced advertising product to ... Mariam Aliabadi@SpinyTrendsJuly 16, 2020
Content U.S. Streaming Minutes Increased 85% Between March 30 to June 7th 2020 According to MoffettNathanson's research analysis, during a 10-week span total streaming minutes were ... Mariam Aliabadi@SpinyTrendsJuly 16, 2020
Advertising Changes to Google AdSense Requires Publishers to Stringently Monitor Advertising Partners Google announces additional hurdles for publishers using AdSense by prohibiting ads promoting spyware ... Mariam Aliabadi@SpinyTrendsJuly 15, 2020
Subscriptions Publishers Eager for Subscribers Increasingly See High Value in Newsletter Referral Programs Newsletter referral programs are proving to be a promising way of not only ... Mariam Aliabadi@SpinyTrendsJuly 14, 2020
Advertising Google ‘Swirl’ 3D Ad Option Now Available Globally After 2019 beta program, Google has announced that its Swirl 3D ads will ... Mariam Aliabadi@SpinyTrendsJuly 14, 2020