Advertising Global advertising market continues to deliver steady growth Despite fears that the global economy is heading into recession, the international advertising ... Peter Houston@SpinyTrendsJuly 1, 2022
Advertising Publishing technology on the agenda at the Cannes Lions festival Originally inspired by the Cannes Film Festival, the annual Cannes Lions International Festival ... Peter Houston@SpinyTrendsJune 29, 2022
Content Digital News Report 2022 highlights challenges for publishers Every year for the last decade, the Reuters Institute for the Study of ... Peter Houston@SpinyTrendsJune 24, 2022
Content The increasing value of standalone newsletters Newsletter strategy used to be focused exclusively on driving traffic to publishers’ websites ... Peter Houston@SpinyTrendsJune 22, 2022
Advertising ‘Positivity and progress’ at the FIPP World Media Congress It would be easy to be negative after the last couple of years. ... Peter Houston@SpinyTrendsJune 17, 2022
Advertising Publishers eye audio investment as revenues grow 500% Challenged in many other areas of their business, publishers are finding comfort in ... Peter Houston@SpinyTrendsJune 15, 2022
Advertising Publishing’s first-party data challenge impacts the whole ad ecosystem It’s generally acknowledged that there will be no silver-bullet solution to the ad ... Peter Houston@SpinyTrendsJune 3, 2022
Advertising How to develop effective retention strategies The conventional wisdom says that acquiring a new customer can cost as much ... Peter Houston@SpinyTrendsJune 1, 2022
Data Data strategy is central to success in subscriptions and ads Revenue diversification efforts have seen many media organisations add subscriptions and memberships to ... Peter Houston@SpinyTrendsMay 27, 2022
Technology Google’s Core Web Vitals could be set for a lick of paint Google’s Core Web Vitals metrics have been the benchmark for measuring site performance ... Peter Houston@SpinyTrendsMay 25, 2022