Subscriptions Could publishers be facing peak subscription? A column in the Atlantic magazine has stated that we have reached peak ... Peter Houston@SpinyTrendsMarch 11, 2022
Advertising Why publishers’ advertising revenues jumped last year The promise of significant digital rewards came true for some publishers in 2021. ... Peter Houston@SpinyTrendsMarch 9, 2022
ecommerce New study points to publisher priorities for revenue growth According to a 2022 survey from the UK’s Association for Digital Publishing (AOP), ... Peter Houston@SpinyTrendsMarch 4, 2022
Audience Development Puzzles and games power relationships with readers The world went crazy for Wordle this year and the simple word game’s ... Peter Houston@SpinyTrendsMarch 2, 2022
ecommerce ‘Ecommerce in publishing’ report updated for 2022 The latest report update from media news site What’s New In Publishing focuses ... Peter Houston@SpinyTrendsFebruary 25, 2022
Content Gen Z shuns display ads, but loves native advertising According to a recent survey, society’s youngest consumer cohort – Gen Z – ... Peter Houston@SpinyTrendsFebruary 23, 2022
Advertising Rival industries eye advertising revenue from customer data Engaging, relevant, informative content used to be the gold standard for advertisers seeking ... Peter Houston@SpinyTrendsFebruary 18, 2022
Advertising Are there any benefits in sticking with Google AMP? According to a recent article in the UK’s Press Gazette, some publishers are ... Peter Houston@SpinyTrendsFebruary 16, 2022
Technology What might web3 mean for publishing and advertising? Last year saw the first real web3 experiments from publishers and advertisers. From ... Peter Houston@SpinyTrendsFebruary 11, 2022
Advertising Amazon’s advertising revenues were more than $31 billion in 2021 According to Amazon’s full year results for 2021, reported at the beginning of ... Peter Houston@SpinyTrendsFebruary 9, 2022