Content
How to stay on the right side of Google Search updates
Google Search’s stated mission is to help people find the information they need, ...
Audience Development
Publishers face the challenge of keeping mobile readers engaged
Only 10 years ago, mobile readers accounted for less than 10% of web ...
Audience Development
How to use Reddit to build brand awareness and engagement
Social media network Reddit recently announced a new funding round, in which it ...
Technology
TikTok downloads steal top spot from Facebook apps in 2020
Chinese-owned TikTok was the world’s most popular app download last year. The app, ...
Content
How to cover the climate crisis for your audience
The spotlight is firmly on the climate following the release of the most ...
Audience Development
Newsletter launches underline email’s expanding role in publisher portfolios
Social media was supposed to kill off email. Instead email newsletters have become ...
Advertising
Native advertising spend expected to grow by more than 20% in 2021
Advertising is enjoying a post-pandemic comeback with the global ad market predicted to ...
Technology
Is it possible to predict the future of digital publishing?
The speed of change in digital publishing is sometimes breathtaking. But does that ...
Content
Publishers and broadcasters get ready to tap premium video demand
The Independent is joining TV networks in the on-demand video market. The UK ...
Advertising
Digital advertising market disrupted by online service companies
With the advertising market rebounding, online service companies that saw their engagement spike ...