Content How to stay on the right side of Google Search updates Google Search’s stated mission is to help people find the information they need, ... Peter Houston@SpinyTrendsAugust 25, 2021
Audience Development Publishers face the challenge of keeping mobile readers engaged Only 10 years ago, mobile readers accounted for less than 10% of web ... Peter Houston@SpinyTrendsAugust 20, 2021
Audience Development How to use Reddit to build brand awareness and engagement Social media network Reddit recently announced a new funding round, in which it ... Peter Houston@SpinyTrendsAugust 18, 2021
Technology TikTok downloads steal top spot from Facebook apps in 2020 Chinese-owned TikTok was the world’s most popular app download last year. The app, ... Peter Houston@SpinyTrendsAugust 13, 2021
Content How to cover the climate crisis for your audience The spotlight is firmly on the climate following the release of the most ... Peter Houston@SpinyTrendsAugust 11, 2021
Audience Development Newsletter launches underline email’s expanding role in publisher portfolios Social media was supposed to kill off email. Instead email newsletters have become ... Peter Houston@SpinyTrendsAugust 6, 2021
Advertising Native advertising spend expected to grow by more than 20% in 2021 Advertising is enjoying a post-pandemic comeback with the global ad market predicted to ... Peter Houston@SpinyTrendsAugust 4, 2021
Technology Is it possible to predict the future of digital publishing? The speed of change in digital publishing is sometimes breathtaking. But does that ... Peter Houston@SpinyTrendsJuly 30, 2021
Content Publishers and broadcasters get ready to tap premium video demand The Independent is joining TV networks in the on-demand video market. The UK ... Peter Houston@SpinyTrendsJuly 28, 2021
Advertising Digital advertising market disrupted by online service companies With the advertising market rebounding, online service companies that saw their engagement spike ... Peter Houston@SpinyTrendsJuly 23, 2021