Audience Development How to use Twitter hashtags to boost referral traffic Publishers should include two or three Twitter hashtags in their tweets to maximise ... Peter Houston@SpinyTrendsDecember 17, 2021
Content Paid podcast infrastructure sets the scene for 2022 For most of podcasting’s 20-year history, subscribing was a simple question of clicking ... Peter Houston@SpinyTrendsDecember 15, 2021
Content Fair attribution proposals seek full credit for original content With fair attribution, publishers see references to their work in third-party content, welcoming ... Peter Houston@SpinyTrendsDecember 10, 2021
Advertising Advertising market growth to beat industry records in 2021 End-of-year forecasts for 2021’s advertising market growth are better than expected, showing a ... Peter Houston@SpinyTrendsDecember 8, 2021
Audience Development How to use quizzes to drive audience engagement David Tvrdon writing on The Fix says he learned early on in his ... Peter Houston@SpinyTrendsDecember 3, 2021
Content Report highlights 50 revenue options for publishers Media news site What’s New In Publishing has published a full update to ... Peter Houston@SpinyTrendsDecember 1, 2021
Subscriptions Newsletter publishers round out the year with eyes on the future Newsletter publishers are closing out 2021 buoyed by the victories they have won ... Peter Houston@SpinyTrendsNovember 26, 2021
Technology How publishers can use blockchain technology A new report from the International News Media Association (INMA) says that while ... Peter Houston@SpinyTrendsNovember 24, 2021
Advertising Platforms hold on to overwhelming share of US digital ad revenue Publishers may be celebrating the recovery in the advertising market, but they won’t ... Peter Houston@SpinyTrendsNovember 19, 2021
Technology How to reinvent your print publishing business for digital The transition from print to digital publishing has been underway for decades, but ... Peter Houston@SpinyTrendsNovember 17, 2021