Advertising Revenue diversification back in focus with ad come-back Subscription revenues have dominated publishing strategy trends recently. But the 30% growth forecast ... Peter Houston@SpinyTrendsOctober 8, 2021
Audience Development Facebook outage drives short-term traffic spikes and highlights over centralisation A service outage at Facebook took the social network and associated apps Instagram ... Peter Houston@SpinyTrendsOctober 6, 2021
Content Author byline plays an important role in establishing publisher trust With many writers suffering from online harassment, there are valid reasons for a ... Peter Houston@SpinyTrendsOctober 1, 2021
Content How to build community from the content you publish A year ago, journalist Casey Newton left his full-time job at tech site ... Peter Houston@SpinyTrendsSeptember 29, 2021
Subscriptions Publishers shouldn’t ignore conversion metrics in building reader revenue The percentage of the population willing to pay for content online varies wildly ... Peter Houston@SpinyTrendsSeptember 24, 2021
Technology How to write title tags that Google likes The title tag generates the clickable text that appears in search results pages; ... Peter Houston@SpinyTrendsSeptember 22, 2021
Advertising How publishers can maximise digital advertising revenue From Big-tech’s increasing share of the digital ad market to a convoluted ad-tech ... Peter Houston@SpinyTrendsSeptember 17, 2021
ecommerce Buzzfeed earnings report highlights the potential for ecommerce growth BuzzFeed’s Q2 earnings report shows the digital media company weathering the pandemic with ... Peter Houston@SpinyTrendsSeptember 15, 2021
Content How to optimise your content to perform well on Google Discover Since it was launched in 2018, Google Discover has enjoyed mixed reviews from ... Peter Houston@SpinyTrendsSeptember 10, 2021
Data User privacy moves to the mainstream with new browser and search releases User privacy is the hottest trend in the browser and search sectors right ... Peter Houston@SpinyTrendsSeptember 8, 2021