Technology
Eyeing the art market boom, publishers experiment with NFTs
In their never ending search for alternative revenue sources, publishers have discovered one ...
Content
Do local news initiatives signal a local media fightback?
Once the bedrock of the media landscape, local news is an increasingly difficult ...
Advertising
Contextual advertising could replace and improve on behavioural targeting
Advertisers on the hunt for post-cookie targeting alternatives are looking closely at contextual ...
ecommerce
Technology, partnerships and platforms support ecommerce ambitions
Lost advertising revenues pushed publishers to ecommerce during the pandemic. Now, aspiring to ...
Advertising
Without cookie replacement, UK publishers could lose ‘hundreds of millions’ in revenue
It’s just over six months until Google effectively ends third-party cookies and the ...
Audience Development
Media investments centre on strong newsletter plays
Newsletters have been one of the hottest tickets in media over the last ...
Content
App developed in-house sees Vice produce more Stories than text or video
Technology development can be a double-edged sword for publishers, but the ‘Stories Studio’ ...
Mergers and Acquisitions
Media companies look to avoid IPO risk through SPACs
Most media acronyms have a tech origin, but SPACs (Special Purpose Acquisition Companies) ...
Content
The information need fueling growth for crypto media companies
The value of many leading cryptocurrencies dropped dramatically over the last week or ...
Advertising
Survey says users willing to unblock advertising if it is non-intrusive
The use of adblockers is a challenge for publishers that rely on advertising ...