Content
Facebook news ban caused steep traffic drop for Australian publishers
In response to Australian government plans to force it to pay for linking ...
Subscriptions
Publishers seeing subscription success across a range of strategies
Long before COVID-19 hit, publishers were focused firmly on digital subscriptions to reduce ...
Advertising
Ad growth returns, but brands need options in fragmented media landscape
Digital advertising took a real hit during the first months of the pandemic, ...
Audience Development
Publishers are pushing membership in a bid to retain pandemic sign ups
As tough as 2020 was, subscription growth was strong for many magazine publishers. ...
Advertising
Google gets behind FLoCs, but will publishers and advertisers?
As the phasing out of third-party cookies gets ever closer for users of ...
Audience Development
WaPo latest publisher to look to Instagram to grow subscriptions
Publishers using Instagram is not a new phenomena, but newspapers appointing a dedicated ...
Distribution
Facebook is trying to fix its relationship with the news business
Facebook took a step toward resetting how it works with the news media ...
Advertising
Email newsletters are hot right now, but audiences don’t think they’re perfect
Email newsletters are the original electronic publishing format and they are enjoying a ...
Data
Publishers build foundations for first-party data networks
Over the last couple of years, publishers’ product and revenue teams have been ...
Advertising
Political audiences are not all bad news for advertisers
Advertisers have been stopping their ads from appearing against a growing list of ...