Technology Eyeing the art market boom, publishers experiment with NFTs In their never ending search for alternative revenue sources, publishers have discovered one ... Peter Houston@SpinyTrendsJune 16, 2021
Content Do local news initiatives signal a local media fightback? Once the bedrock of the media landscape, local news is an increasingly difficult ... Peter Houston@SpinyTrendsJune 11, 2021
Advertising Contextual advertising could replace and improve on behavioural targeting Advertisers on the hunt for post-cookie targeting alternatives are looking closely at contextual ... Peter Houston@SpinyTrendsJune 9, 2021
ecommerce Technology, partnerships and platforms support ecommerce ambitions Lost advertising revenues pushed publishers to ecommerce during the pandemic. Now, aspiring to ... Peter Houston@SpinyTrendsJune 4, 2021
Advertising Without cookie replacement, UK publishers could lose ‘hundreds of millions’ in revenue It’s just over six months until Google effectively ends third-party cookies and the ... Peter Houston@SpinyTrendsJune 2, 2021
Audience Development Media investments centre on strong newsletter plays Newsletters have been one of the hottest tickets in media over the last ... Peter Houston@SpinyTrendsMay 28, 2021
Content App developed in-house sees Vice produce more Stories than text or video Technology development can be a double-edged sword for publishers, but the ‘Stories Studio’ ... Peter Houston@SpinyTrendsMay 26, 2021
Mergers and Acquisitions Media companies look to avoid IPO risk through SPACs Most media acronyms have a tech origin, but SPACs (Special Purpose Acquisition Companies) ... Peter Houston@SpinyTrendsMay 21, 2021
Content The information need fueling growth for crypto media companies The value of many leading cryptocurrencies dropped dramatically over the last week or ... Peter Houston@SpinyTrendsMay 19, 2021
Advertising Survey says users willing to unblock advertising if it is non-intrusive The use of adblockers is a challenge for publishers that rely on advertising ... Peter Houston@SpinyTrendsMay 14, 2021