Content Search Console Insights helps publishers understand content performance Since Google swapped out Google Webmaster Tools for Google Search Console, the search ... Peter Houston@SpinyTrendsJune 25, 2021
Subscriptions Subscriber gains continue, but post-pandemic growth needs new strategies There has been a flurry of news on the subscriptions scene this month. ... Peter Houston@SpinyTrendsJune 23, 2021
Content AI promises publisher-ready content created by robot journalists The dual challenge of producing more relevant content with fewer editorial resources is ... Peter Houston@SpinyTrendsJune 18, 2021
Technology Eyeing the art market boom, publishers experiment with NFTs In their never ending search for alternative revenue sources, publishers have discovered one ... Peter Houston@SpinyTrendsJune 16, 2021
Content Do local news initiatives signal a local media fightback? Once the bedrock of the media landscape, local news is an increasingly difficult ... Peter Houston@SpinyTrendsJune 11, 2021
Advertising Contextual advertising could replace and improve on behavioural targeting Advertisers on the hunt for post-cookie targeting alternatives are looking closely at contextual ... Peter Houston@SpinyTrendsJune 9, 2021
ecommerce Technology, partnerships and platforms support ecommerce ambitions Lost advertising revenues pushed publishers to ecommerce during the pandemic. Now, aspiring to ... Peter Houston@SpinyTrendsJune 4, 2021
Advertising Without cookie replacement, UK publishers could lose ‘hundreds of millions’ in revenue It’s just over six months until Google effectively ends third-party cookies and the ... Peter Houston@SpinyTrendsJune 2, 2021
Audience Development Media investments centre on strong newsletter plays Newsletters have been one of the hottest tickets in media over the last ... Peter Houston@SpinyTrendsMay 28, 2021
Content App developed in-house sees Vice produce more Stories than text or video Technology development can be a double-edged sword for publishers, but the ‘Stories Studio’ ... Peter Houston@SpinyTrendsMay 26, 2021