Newsletters Three newsletter formats to expand publisher lineups Newsletters are having a moment: this year’s Reuters Institute Predictions report showed that ... Peter Houston@SpinyTrendsFebruary 14, 2023
Search How will AI-powered search impact publisher revenue? Last week saw the announcement from Google that it plans to integrate the ... Peter Houston@SpinyTrendsFebruary 10, 2023
Audience Development Reader personas and the future of AI recommendations AI recommendation systems are being used by almost 70% of news publishers, according ... Peter Houston@SpinyTrendsFebruary 8, 2023
Subscriptions Subscription insights from businesses outside publishing You can get a subscription for almost anything these days, from movies and ... Peter Houston@SpinyTrendsFebruary 3, 2023
Content Publisher announces plans for using AI to write content Artificial Intelligence (AI) has dominated the media industry headlines so far this year. ... Peter Houston@SpinyTrendsFebruary 1, 2023
Subscriptions What does a successful subscription marketing team look like? Effective subscriber acquisition and retention are critical for any publisher trying to build ... Peter Houston@SpinyTrendsJanuary 27, 2023
Technology Publishers deliver more for less with AI automation Tightening economic conditions are adding to the commercial challenges publishers face. While there ... Peter Houston@SpinyTrendsJanuary 25, 2023
Newsletters How to design your subscriber onboarding experience Toolkit’s Jack Marshall defines subscriber onboarding as the process through which new customers ... Peter Houston@SpinyTrendsJanuary 20, 2023
Content How to perform a content audit Real-time analytics provide a detailed view of content performance at a very granular ... Peter Houston@SpinyTrendsJanuary 18, 2023
Audience Development TikTok strategies increasingly important for publishers Publishers are looking beyond the more established social media platforms for engagement. TikTok ... Peter Houston@SpinyTrendsJanuary 13, 2023