Audience Development
Is consulting revenue a possibility for publishers?
Iconic magazine brand Time is the latest in a line of publishing companies ...
Content
TikTok search growing in key influencer verticals
TikTok’s internal search is never going to replace Google as the most effective ...
Content
Why publishers need a YouTube strategy
YouTube is the second most popular social network in the world. With almost ...
Jobs
Eight lessons for publishing leaders
Chinese philosopher Lao Tzu said a leader is best when people barely know ...
Content
What is the ideal article length?
How long, or short, should an article be? Purists would say it should ...
Advertising
Print price hikes force deeper focus on digital revenues
With international inflation rates reaching levels not seen since the 1980s, print production ...
Technology
The ‘build or buy’ decision for publishers is getting easier
The ‘build or buy’ conversation has been going on for as long as ...
Advertising
How Apple plans to grow its advertising business
Apple is best known as a hardware brand – from iPhones to iPads ...
Content
What is Google’s Helpful Content update?
Google’s latest algorithm change is designed to ease the frustration web users feel ...
Advertising
Publishers can fight the advertising slowdown
A recent article in the Guardian said the $850 billion global advertising market ...