Audience Development Is consulting revenue a possibility for publishers? Iconic magazine brand Time is the latest in a line of publishing companies ... Peter Houston@SpinyTrendsSeptember 28, 2022
Content TikTok search growing in key influencer verticals TikTok’s internal search is never going to replace Google as the most effective ... Peter Houston@SpinyTrendsSeptember 23, 2022
Content Why publishers need a YouTube strategy YouTube is the second most popular social network in the world. With almost ... Peter Houston@SpinyTrendsSeptember 21, 2022
Jobs Eight lessons for publishing leaders Chinese philosopher Lao Tzu said a leader is best when people barely know ... Peter Houston@SpinyTrendsSeptember 16, 2022
Content What is the ideal article length? How long, or short, should an article be? Purists would say it should ... Peter Houston@SpinyTrendsSeptember 14, 2022
Advertising Print price hikes force deeper focus on digital revenues With international inflation rates reaching levels not seen since the 1980s, print production ... Peter Houston@SpinyTrendsSeptember 9, 2022
Technology The ‘build or buy’ decision for publishers is getting easier The ‘build or buy’ conversation has been going on for as long as ... Peter Houston@SpinyTrendsSeptember 7, 2022
Advertising How Apple plans to grow its advertising business Apple is best known as a hardware brand – from iPhones to iPads ... Peter Houston@SpinyTrendsSeptember 2, 2022
Content What is Google’s Helpful Content update? Google’s latest algorithm change is designed to ease the frustration web users feel ... Peter Houston@SpinyTrendsAugust 31, 2022
Advertising Publishers can fight the advertising slowdown A recent article in the Guardian said the $850 billion global advertising market ... Peter Houston@SpinyTrendsAugust 26, 2022