Newsletters Best practices for publishing a successful newsletter There has been a lot written about the recent resurgence of newsletters and ... Peter Houston@SpinyTrendsNovember 18, 2022
Subscriptions Micropayments might help publishers sell subscriptions Probably the key success factor for any reader-revenue strategy is subscriber acquisition. Retention ... Peter Houston@SpinyTrendsNovember 16, 2022
Advertising Direct deals and onsite display grow video advertising revenue Digital advertising revenues grew ‘exponentially’ in 2021. The IAB reported the global total ... Peter Houston@SpinyTrendsNovember 11, 2022
Search How topical authority helps publishers win at search SEO’s Holy Grail is to rank highly for every keyword related to your ... Peter Houston@SpinyTrendsNovember 9, 2022
Advertising How should publishers measure time spent? Knowing how long your audience spends with your content is a key metric. ... Peter Houston@SpinyTrendsNovember 4, 2022
Subscriptions How publishers can use A/B testing effectively A new report says A/B testing is one of the biggest drivers of ... Peter Houston@SpinyTrendsNovember 2, 2022
Technology AI tools that will save publishers time and money There have been concerns that, under the pressure of the day-to-day challenges of ... Peter Houston@SpinyTrendsOctober 28, 2022
Advertising Publishers cutting ad counts to protect reader data In print, more advertisements generally mean more money. That legacy thinking has dominated ... Peter Houston@SpinyTrendsOctober 26, 2022
Search Switch from social to SEO strategy grew revenue for NYT According to VP of newsroom strategy at the Athletic, Claudio Cabrera, SEO has ... Peter Houston@SpinyTrendsOctober 21, 2022
Content Publishers unmoved by the end of Facebook Instant Articles Meta is turning off support for Instant Articles, introduced in 2015 to speed ... Peter Houston@SpinyTrendsOctober 19, 2022