Search Google’s Helpful Content update is good news for quality publishers? In August, Google introduced its ‘Helpful Content’ Search update. On releasing the update, ... Peter Houston@SpinyTrendsOctober 14, 2022
Podcasts Top podcasting tips from leading publishers The inaugural Publisher Podcast Summit in London this month featured podcasting tips from ... Peter Houston@SpinyTrendsOctober 12, 2022
Search Identifying your real SEO competitors Effective SEO is all about getting as close to the top of the ... Peter Houston@SpinyTrendsOctober 7, 2022
Content How to recycle your evergreen content There is sometimes a sense in publishing that content creation is a one-and-done ... Peter Houston@SpinyTrendsOctober 5, 2022
ecommerce What is commerce media? Both ecommerce and the associated media offerings around the retail sector have grown ... Peter Houston@SpinyTrendsSeptember 30, 2022
Audience Development Is consulting revenue a possibility for publishers? Iconic magazine brand Time is the latest in a line of publishing companies ... Peter Houston@SpinyTrendsSeptember 28, 2022
Content TikTok search growing in key influencer verticals TikTok’s internal search is never going to replace Google as the most effective ... Peter Houston@SpinyTrendsSeptember 23, 2022
Content Why publishers need a YouTube strategy YouTube is the second most popular social network in the world. With almost ... Peter Houston@SpinyTrendsSeptember 21, 2022
Jobs Eight lessons for publishing leaders Chinese philosopher Lao Tzu said a leader is best when people barely know ... Peter Houston@SpinyTrendsSeptember 16, 2022
Content What is the ideal article length? How long, or short, should an article be? Purists would say it should ... Peter Houston@SpinyTrendsSeptember 14, 2022