Advertising Print price hikes force deeper focus on digital revenues With international inflation rates reaching levels not seen since the 1980s, print production ... Peter Houston@SpinyTrendsSeptember 9, 2022
Technology The ‘build or buy’ decision for publishers is getting easier The ‘build or buy’ conversation has been going on for as long as ... Peter Houston@SpinyTrendsSeptember 7, 2022
Advertising How Apple plans to grow its advertising business Apple is best known as a hardware brand – from iPhones to iPads ... Peter Houston@SpinyTrendsSeptember 2, 2022
Content What is Google’s Helpful Content update? Google’s latest algorithm change is designed to ease the frustration web users feel ... Peter Houston@SpinyTrendsAugust 31, 2022
Advertising Publishers can fight the advertising slowdown A recent article in the Guardian said the $850 billion global advertising market ... Peter Houston@SpinyTrendsAugust 26, 2022
Content 2022’s leading publisher paywall strategies Restricting access to content has become a cornerstone strategy for publishers trying to ... Peter Houston@SpinyTrendsAugust 24, 2022
Advertising Advertising could be the answer to streaming market growth Although Disney and Netflix have almost exactly the same number of subscribers, for ... Peter Houston@SpinyTrendsAugust 19, 2022
Technology Mobile app usage increases to between four and five hours a day At the height of the COVID-19 pandemic mobile app usage skyrocketed, with online ... Peter Houston@SpinyTrendsAugust 17, 2022
Advertising Desktop adblocking is on the rise again The increase of adblocking on the desktop began to slow in 2016, reaching ... Peter Houston@SpinyTrendsAugust 12, 2022
Advertising Google pauses third-party cookie phaseout until next year There were rumors at the Cannes Lions Festival this year that maybe the ... Peter Houston@SpinyTrendsAugust 10, 2022