Advertising Which ad optimization factors are impacting CPM rates? The new Advertising Performance Benchmark report from Sovrn, a Colorado-based ad-tech firm, delivers ... Peter Houston@SpinyTrendsAugust 5, 2022
Audience Development How publishers are using personalization Personalization has been a buzzword in publishing for several years, but there isn’t ... Peter Houston@SpinyTrendsAugust 3, 2022
Technology What does mobile-first mean for publishers? Deciding which year was the year of mobile is a tricky task; commentators ... Peter Houston@SpinyTrendsJuly 29, 2022
Advertising Programmatic ad spend wasted on made-for-advertising sites Advertisers are spending millions of dollars on made-for-advertising sites (MFA) designed to trick ... Peter Houston@SpinyTrendsJuly 27, 2022
Technology Smaller publishers risk missing out on the benefits of AI Faced with the day-to-day challenges of revenue generation and content creation, it is ... Peter Houston@SpinyTrendsJuly 22, 2022
Content Why publishers are investing in their archive content Fresh content is crucial to keeping your most engaged audience members happy. But, ... Peter Houston@SpinyTrendsJuly 20, 2022
Advertising Pressure builds for agencies and publishers to act on climate crisis With temperatures soaring in many parts of the world this summer, the climate ... Peter Houston@SpinyTrendsJuly 15, 2022
Content Four strategies to grow and retain digital audiences Strategies to discover and retain digital audiences are one of the biggest focuses ... Peter Houston@SpinyTrendsJuly 13, 2022
Data Playbook highlights opportunity in third-party cookie loss Despite the uncertainty surrounding the future of the third-party cookie and, with it, ... Peter Houston@SpinyTrendsJuly 8, 2022
Audience Development Understanding the opportunities in email newsletters This year, for the first time in its 10-year history, The Digital News ... Peter Houston@SpinyTrendsJuly 6, 2022