Advertising What can publishers take away from 2021? Last year might have been better than the COVID-19 catastrophe that was 2020, ... Peter Houston@SpinyTrendsJanuary 5, 2022
Advertising Advertising market growth to beat industry records in 2021 End-of-year forecasts for 2021’s advertising market growth are better than expected, showing a ... Peter Houston@SpinyTrendsDecember 8, 2021
Advertising Platforms hold on to overwhelming share of US digital ad revenue Publishers may be celebrating the recovery in the advertising market, but they won’t ... Peter Houston@SpinyTrendsNovember 19, 2021
Advertising Ad loading times allegedly throttled by Google to boost AMP New court documents allege Google has deliberately throttled ad loading times to promote ... Peter Houston@SpinyTrendsNovember 12, 2021
Advertising Revenue diversification back in focus with ad come-back Subscription revenues have dominated publishing strategy trends recently. But the 30% growth forecast ... Peter Houston@SpinyTrendsOctober 8, 2021
Advertising How publishers can maximise digital advertising revenue From Big-tech’s increasing share of the digital ad market to a convoluted ad-tech ... Peter Houston@SpinyTrendsSeptember 17, 2021
Advertising Native advertising spend expected to grow by more than 20% in 2021 Advertising is enjoying a post-pandemic comeback with the global ad market predicted to ... Peter Houston@SpinyTrendsAugust 4, 2021
Advertising Digital advertising market disrupted by online service companies With the advertising market rebounding, online service companies that saw their engagement spike ... Peter Houston@SpinyTrendsJuly 23, 2021
Advertising Apple privacy lockdown pushes advertising budgets to Android The majority of iPhone and iPad permission prompts have been declined since Apple ... Peter Houston@SpinyTrendsJuly 9, 2021
Advertising Third-party cookies win reprieve until late 2023 following broad discontent Recognising growing calls for better privacy protection, Google promised to “phase out” third-party ... Peter Houston@SpinyTrendsJune 30, 2021