Advertising Contextual advertising could replace and improve on behavioural targeting Advertisers on the hunt for post-cookie targeting alternatives are looking closely at contextual ... Peter Houston@SpinyTrendsJune 9, 2021
Advertising Without cookie replacement, UK publishers could lose ‘hundreds of millions’ in revenue It’s just over six months until Google effectively ends third-party cookies and the ... Peter Houston@SpinyTrendsJune 2, 2021
Advertising Survey says users willing to unblock advertising if it is non-intrusive The use of adblockers is a challenge for publishers that rely on advertising ... Peter Houston@SpinyTrendsMay 14, 2021
Advertising Post-pandemic advertising recovery stronger than expected Reader revenues were the big publishing story at the peak of the pandemic, ... Peter Houston@SpinyTrendsApril 21, 2021
Advertising Amazon is growing its share of the digital advertising market Global ecommerce giant Amazon is chipping away at Google’s lead in digital advertising. ... Peter Houston@SpinyTrendsApril 14, 2021
Advertising Google’s annual Ad Safety Report identifies 3.1 billion bad ads Google’s annual Ads Safety Report has indicated an increase in malicious advertising in ... Peter Houston@SpinyTrendsMarch 26, 2021
Advertising Listener growth and programmatic ads to deliver podcast revenue Podcast revenue is not guaranteed. But with listener numbers increasing rapidly, growth in ... Peter Houston@SpinyTrendsMarch 24, 2021
Advertising Striking the right balance between advertising and subscriptions Advertising and subscription revenues are sometimes seen as incompatible. But at a recent ... Peter Houston@SpinyTrendsMarch 19, 2021
Advertising Publishers push contextual advertising, but first-party data is key Marketers’ desire for the type of unduplicated audiences that cookies deliver often appears ... Peter Houston@SpinyTrendsMarch 10, 2021
Advertising How COVID-19 has accelerated key publishing trends COVID-19 has accelerated key revenue and operational trends across publishing. The latest mediafutures ... Peter Houston@SpinyTrendsMarch 3, 2021