Data
Publishers build foundations for first-party data networks
Over the last couple of years, publishers’ product and revenue teams have been ...
Advertising
How is first-party data being leveraged by publishers?
We’ve known for a while now that third-party data is being phased out ...
Data
Billing and data management among top challenges for digital publishers
A survey has found a number of key challenges for digital publishers, including ...
Data
Google Analytics 4 has powerful new features that give publishers more control in uncertain times
This newest version of Google Analytics combines data streams from websites, iOS apps, ...
Advertising
How publishers’ first-party data strategies are maturing
The end of third-party cookies is on the horizon and pressure on protecting ...
Advertising
Apple delays app tracking updates to iOS 14, giving brief reprieve to app publishers
Apple is delaying a key change to its latest software update in iOS ...
Advertising
Merkle Inc Q2 Digital Marketing Report Foreshadows Second Wave Trends
Merkle Inc has published its Q2 Digital Marketing Report. Their findings illuminate how ...
Advertising
With the end of third-party cookies in sight, what are the alternatives?
With the phasing out of third-party cookies on the horizon for users of ...
Data
New Firefox Update, ETP 2.0, Blocks Ad Tech Trackers
Mozilla released Firefox 79 last week which included a new feature, Enhanced Tracking ...
Data
Twitter Faces $250 million FTC Fine For Using Emails In Targeted Advertising
Twitter is expected to receive an FTC fine of $250 million for using ...