Subscriptions
New York Times’ newsletter strategy tackles Substack threat
After losing several big-name writers to Substack, the New York Times appears to ...
Advertising
Striking the right balance between advertising and subscriptions
Advertising and subscription revenues are sometimes seen as incompatible. But at a recent ...
Audience Development
Newsletter engagement is a powerful weapon in the fight for brand loyalty
Trust in traditional media has declined to an all-time low and that’s a ...
Advertising
How COVID-19 has accelerated key publishing trends
COVID-19 has accelerated key revenue and operational trends across publishing. The latest mediafutures ...
Content
How to use archive content to create value for paying audiences
There is a limit to how many digital news subscriptions people will pay ...
Subscriptions
Publishers seeing subscription success across a range of strategies
Long before COVID-19 hit, publishers were focused firmly on digital subscriptions to reduce ...
Audience Development
Publishers are pushing membership in a bid to retain pandemic sign ups
As tough as 2020 was, subscription growth was strong for many magazine publishers. ...
Audience Development
WaPo latest publisher to look to Instagram to grow subscriptions
Publishers using Instagram is not a new phenomena, but newspapers appointing a dedicated ...
Advertising
Email newsletters are hot right now, but audiences don’t think they’re perfect
Email newsletters are the original electronic publishing format and they are enjoying a ...
Subscriptions
For better subscriber retention, paid trials are paying off
As more publishers have turned their attention to subscriptions, many are now experimenting ...
