Audience Development
Retention is the future focus for publishers after 2020’s subscription spike
According to subscription management platform Zuora, subscription revenue grew 16% for publishers in ...
Content
Subscription bundles increase conversion rates for publishers
Sometimes a simple subscription isn’t enough. In the battle to attract and retain ...
Subscriptions
Subscriber gains continue, but post-pandemic growth needs new strategies
There has been a flurry of news on the subscriptions scene this month. ...
Audience Development
Media investments centre on strong newsletter plays
Newsletters have been one of the hottest tickets in media over the last ...
Subscriptions
Digital newspaper subscribers will outnumber print subscribers by 2027
Digital-only subscriptions to US local newspapers will overtake print subscriptions by at least ...
Subscriptions
Paid podcast announcements from leading platforms Apple and Spotify
Apple and Spotify have both announced plans to introduce payment options that will ...
Subscriptions
New York Times’ newsletter strategy tackles Substack threat
After losing several big-name writers to Substack, the New York Times appears to ...
Advertising
Striking the right balance between advertising and subscriptions
Advertising and subscription revenues are sometimes seen as incompatible. But at a recent ...
Audience Development
Newsletter engagement is a powerful weapon in the fight for brand loyalty
Trust in traditional media has declined to an all-time low and that’s a ...
Advertising
How COVID-19 has accelerated key publishing trends
COVID-19 has accelerated key revenue and operational trends across publishing. The latest mediafutures ...