Subscriptions New York Times’ newsletter strategy tackles Substack threat After losing several big-name writers to Substack, the New York Times appears to ... Peter Houston@SpinyTrendsApril 30, 2021
Advertising Striking the right balance between advertising and subscriptions Advertising and subscription revenues are sometimes seen as incompatible. But at a recent ... Peter Houston@SpinyTrendsMarch 19, 2021
Audience Development Newsletter engagement is a powerful weapon in the fight for brand loyalty Trust in traditional media has declined to an all-time low and that’s a ... Peter Houston@SpinyTrendsMarch 12, 2021
Advertising How COVID-19 has accelerated key publishing trends COVID-19 has accelerated key revenue and operational trends across publishing. The latest mediafutures ... Peter Houston@SpinyTrendsMarch 3, 2021
Content How to use archive content to create value for paying audiences There is a limit to how many digital news subscriptions people will pay ... Peter Houston@SpinyTrendsFebruary 26, 2021
Subscriptions Publishers seeing subscription success across a range of strategies Long before COVID-19 hit, publishers were focused firmly on digital subscriptions to reduce ... Peter Houston@SpinyTrendsFebruary 19, 2021
Audience Development Publishers are pushing membership in a bid to retain pandemic sign ups As tough as 2020 was, subscription growth was strong for many magazine publishers. ... Peter Houston@SpinyTrendsFebruary 12, 2021
Audience Development WaPo latest publisher to look to Instagram to grow subscriptions Publishers using Instagram is not a new phenomena, but newspapers appointing a dedicated ... Peter Houston@SpinyTrendsFebruary 5, 2021
Advertising Email newsletters are hot right now, but audiences don’t think they’re perfect Email newsletters are the original electronic publishing format and they are enjoying a ... Peter Houston@SpinyTrendsFebruary 1, 2021
Subscriptions For better subscriber retention, paid trials are paying off As more publishers have turned their attention to subscriptions, many are now experimenting ... Esther Kezia Thorpe@SpinyTrendsJanuary 27, 2021