Advertising
Email newsletters are hot right now, but audiences don’t think they’re perfect
Email newsletters are the original electronic publishing format and they are enjoying a ...
Subscriptions
For better subscriber retention, paid trials are paying off
As more publishers have turned their attention to subscriptions, many are now experimenting ...
Distribution
After 2020’s streaming subscriptions boom, what’s next for the big players?
With much of the world in lockdown, 2020 saw a huge boom in ...
Subscriptions
The Guardian nears 1 million recurring digital supporters as reader contributions surge
Voluntary financial contributions to The Guardian’s free journalism have grown 43% during 2020. ...
Content
The Correspondent closes following brutal renewal rates
Low renewal rates, high churn, and below-average membership fees have forced English-language ‘unbreaking ...
Advertising
How one Austrian publisher is seeing success with ad-free subscriptions
To combat ad-blocking rates and prepare for GDPR compliance, Austrian daily newspaper Der ...
Advertising
How is first-party data being leveraged by publishers?
We’ve known for a while now that third-party data is being phased out ...
Mergers and Acquisitions
Healthy subscription revenue growth rebounds publisher confidence
According to the Association of Online Publishers (AOP) and Deloitte’s latest quarterly Digital ...
Subscriptions
Spotify considers standalone podcast subscription option
Audio giant Spotify has been surveying listeners to find out if they would ...
Subscriptions
With digital going strong, publishers chase global subscribers
Publishers have seen welcome surges of digital subscribers over the past year. But ...