Content How to use archive content to create value for paying audiences There is a limit to how many digital news subscriptions people will pay ... Peter Houston@SpinyTrendsFebruary 26, 2021
Subscriptions Publishers seeing subscription success across a range of strategies Long before COVID-19 hit, publishers were focused firmly on digital subscriptions to reduce ... Peter Houston@SpinyTrendsFebruary 19, 2021
Audience Development Publishers are pushing membership in a bid to retain pandemic sign ups As tough as 2020 was, subscription growth was strong for many magazine publishers. ... Peter Houston@SpinyTrendsFebruary 12, 2021
Audience Development WaPo latest publisher to look to Instagram to grow subscriptions Publishers using Instagram is not a new phenomena, but newspapers appointing a dedicated ... Peter Houston@SpinyTrendsFebruary 5, 2021
Advertising Email newsletters are hot right now, but audiences don’t think they’re perfect Email newsletters are the original electronic publishing format and they are enjoying a ... Peter Houston@SpinyTrendsFebruary 1, 2021
Subscriptions For better subscriber retention, paid trials are paying off As more publishers have turned their attention to subscriptions, many are now experimenting ... Esther Kezia Thorpe@SpinyTrendsJanuary 27, 2021
Distribution After 2020’s streaming subscriptions boom, what’s next for the big players? With much of the world in lockdown, 2020 saw a huge boom in ... Esther Kezia Thorpe@SpinyTrendsJanuary 12, 2021
Subscriptions The Guardian nears 1 million recurring digital supporters as reader contributions surge Voluntary financial contributions to The Guardian’s free journalism have grown 43% during 2020. ... Esther Kezia Thorpe@SpinyTrendsJanuary 6, 2021
Content The Correspondent closes following brutal renewal rates Low renewal rates, high churn, and below-average membership fees have forced English-language ‘unbreaking ... Esther Kezia Thorpe@SpinyTrendsDecember 21, 2020
Advertising How one Austrian publisher is seeing success with ad-free subscriptions To combat ad-blocking rates and prepare for GDPR compliance, Austrian daily newspaper Der ... Esther Kezia Thorpe@SpinyTrendsDecember 15, 2020