Advertising Email newsletters are hot right now, but audiences don’t think they’re perfect Email newsletters are the original electronic publishing format and they are enjoying a ... Peter Houston@SpinyTrendsFebruary 1, 2021
Subscriptions For better subscriber retention, paid trials are paying off As more publishers have turned their attention to subscriptions, many are now experimenting ... Esther Kezia Thorpe@SpinyTrendsJanuary 27, 2021
Distribution After 2020’s streaming subscriptions boom, what’s next for the big players? With much of the world in lockdown, 2020 saw a huge boom in ... Esther Kezia Thorpe@SpinyTrendsJanuary 12, 2021
Subscriptions The Guardian nears 1 million recurring digital supporters as reader contributions surge Voluntary financial contributions to The Guardian’s free journalism have grown 43% during 2020. ... Esther Kezia Thorpe@SpinyTrendsJanuary 6, 2021
Content The Correspondent closes following brutal renewal rates Low renewal rates, high churn, and below-average membership fees have forced English-language ‘unbreaking ... Esther Kezia Thorpe@SpinyTrendsDecember 21, 2020
Advertising How one Austrian publisher is seeing success with ad-free subscriptions To combat ad-blocking rates and prepare for GDPR compliance, Austrian daily newspaper Der ... Esther Kezia Thorpe@SpinyTrendsDecember 15, 2020
Advertising How is first-party data being leveraged by publishers? We’ve known for a while now that third-party data is being phased out ... Mariam Aliabadi@SpinyTrendsDecember 8, 2020
Mergers and Acquisitions Healthy subscription revenue growth rebounds publisher confidence According to the Association of Online Publishers (AOP) and Deloitte’s latest quarterly Digital ... Mariam Aliabadi@SpinyTrendsNovember 30, 2020
Subscriptions Spotify considers standalone podcast subscription option Audio giant Spotify has been surveying listeners to find out if they would ... Esther Kezia Thorpe@SpinyTrendsNovember 16, 2020
Subscriptions With digital going strong, publishers chase global subscribers Publishers have seen welcome surges of digital subscribers over the past year. But ... Esther Kezia Thorpe@SpinyTrendsNovember 3, 2020