Advertising Pathmatics Finds YouTube Benefits From Facebook and Twitter’s Declining Ad Spends Pathmatics finds July’s digital ad spending patterns going through twists as major brands ... Barima Nyantekyi@SpinyTrendsJuly 21, 2020
Advertising YouTube Will Allow Mid-Roll Ads on Shorter Videos In a Move to Boost Ad Revenue Currently, only videos longer than 10 minutes are eligible for mid-roll ads. Starting ... Mariam Aliabadi@SpinyTrendsJuly 20, 2020
Advertising What’s Changing at Facebook? Facebook continues to weather its anti-hate ad boycott and anti-civil rights audit findings, ... Barima Nyantekyi@SpinyTrendsJuly 17, 2020
Content Apple is introducing new features for Apple News and its Apple News+ subscription service, including audio stories. Alongside its first major foray into original podcasting, the new Apple OS updates ... Barima Nyantekyi@SpinyTrendsJuly 16, 2020
Advertising Global Esports 2020 Revenue Forecasts Cut by 8% Compared to February Estimates The industry remains highly attended, but the switch to fully virtual models hasn't ... Barima Nyantekyi@SpinyTrendsJuly 16, 2020
Technology Google Adds Dynamic New Features to Responsive Search Ads Google's new RSA upgrades for advertisers include AI-powered copy recommendations, ad countdowns and ... Barima Nyantekyi@SpinyTrendsJuly 16, 2020
Advertising The U.S. Podcast Industry Eyes $1bn in Ads for 2020 With News in the Lead and Deals on the Rise As projected U.S. ad revenue growth rounds down to nearly 15%, SiriusXM's $325 ... Barima Nyantekyi@SpinyTrendsJuly 14, 2020
Data YouTube’s New Revenue Metric Makes Monetization Clearer for Creators YouTube creators will be able to track their earnings per every 1000 views ... Barima Nyantekyi@SpinyTrendsJuly 14, 2020
Advertising Only 9% Opt Into GDPR Tracking, Study Finds The study's conclusions included confusing and unhelpful GDPR banners, a 48% engagement rate ... Barima Nyantekyi@SpinyTrendsJuly 13, 2020
Advertising eMarketer Forecasts Shrinking Ad Revenues Worldwide, Losses for Google and Growth for Facebook The intelligence firm reports declining global ad revenues and investments in almost every ... Barima Nyantekyi@SpinyTrendsJuly 13, 2020