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subscription marketing team
Subscriptions

What does a successful subscription marketing team look like?

Effective subscriber acquisition and retention are critical for any publisher trying to build ...
Peter HoustonPeter Houston@SpinyTrendsJanuary 27, 2023
Media Moments 2022
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Media Moments 2022: a media market snapshot

Media Moments 2022 is the fifth annual media market review from the Media ...
Peter HoustonPeter Houston@SpinyTrendsDecember 7, 2022
benefits of AI
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Smaller publishers risk missing out on the benefits of AI

Faced with the day-to-day challenges of revenue generation and content creation, it is ...
Peter HoustonPeter Houston@SpinyTrendsJuly 22, 2022
best posting times
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The best posting times for key social media channels

Social media success can sometimes seem like a dark art. Going viral is ...
Peter HoustonPeter Houston@SpinyTrendsApril 22, 2022
Subscriptions evolution
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Subscriptions evolution meets commercial concerns

The subscriptions revolution has been underway for a few years now. But the ...
Peter HoustonPeter Houston@SpinyTrendsApril 20, 2022
ecommerce

‘Ecommerce in publishing’ report updated for 2022

The latest report update from media news site What’s New In Publishing focuses ...
Peter HoustonPeter Houston@SpinyTrendsFebruary 25, 2022
Rival industries
Advertising

Rival industries eye advertising revenue from customer data

Engaging, relevant, informative content used to be the gold standard for advertisers seeking ...
Peter HoustonPeter Houston@SpinyTrendsFebruary 18, 2022
print to digital
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How to reinvent your print publishing business for digital

The transition from print to digital publishing has been underway for decades, but ...
Peter HoustonPeter Houston@SpinyTrendsNovember 17, 2021
Dynamic paywall
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Dynamic paywall technology supports targeted reader revenue strategies

Dynamic paywall technology, increasingly available as a SaaS solution, is letting publishers ditch ...
Peter HoustonPeter Houston@SpinyTrendsOctober 29, 2021
Conversion metrics
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Publishers shouldn’t ignore conversion metrics in building reader revenue

The percentage of the population willing to pay for content online varies wildly ...
Peter HoustonPeter Houston@SpinyTrendsSeptember 24, 2021

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