Subscriptions What does a successful subscription marketing team look like? Effective subscriber acquisition and retention are critical for any publisher trying to build ... Peter Houston@SpinyTrendsJanuary 27, 2023
Uncategorized Media Moments 2022: a media market snapshot Media Moments 2022 is the fifth annual media market review from the Media ... Peter Houston@SpinyTrendsDecember 7, 2022
Uncategorized Smaller publishers risk missing out on the benefits of AI Faced with the day-to-day challenges of revenue generation and content creation, it is ... Peter Houston@SpinyTrendsJuly 22, 2022
Uncategorized The best posting times for key social media channels Social media success can sometimes seem like a dark art. Going viral is ... Peter Houston@SpinyTrendsApril 22, 2022
Uncategorized Subscriptions evolution meets commercial concerns The subscriptions revolution has been underway for a few years now. But the ... Peter Houston@SpinyTrendsApril 20, 2022
ecommerce ‘Ecommerce in publishing’ report updated for 2022 The latest report update from media news site What’s New In Publishing focuses ... Peter Houston@SpinyTrendsFebruary 25, 2022
Advertising Rival industries eye advertising revenue from customer data Engaging, relevant, informative content used to be the gold standard for advertisers seeking ... Peter Houston@SpinyTrendsFebruary 18, 2022
Uncategorized How to reinvent your print publishing business for digital The transition from print to digital publishing has been underway for decades, but ... Peter Houston@SpinyTrendsNovember 17, 2021
Uncategorized Dynamic paywall technology supports targeted reader revenue strategies Dynamic paywall technology, increasingly available as a SaaS solution, is letting publishers ditch ... Peter Houston@SpinyTrendsOctober 29, 2021
Uncategorized Publishers shouldn’t ignore conversion metrics in building reader revenue The percentage of the population willing to pay for content online varies wildly ... Peter Houston@SpinyTrendsSeptember 24, 2021