Subscriptions
What does a successful subscription marketing team look like?
Effective subscriber acquisition and retention are critical for any publisher trying to build ...
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Media Moments 2022: a media market snapshot
Media Moments 2022 is the fifth annual media market review from the Media ...
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Smaller publishers risk missing out on the benefits of AI
Faced with the day-to-day challenges of revenue generation and content creation, it is ...
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The best posting times for key social media channels
Social media success can sometimes seem like a dark art. Going viral is ...
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Subscriptions evolution meets commercial concerns
The subscriptions revolution has been underway for a few years now. But the ...
ecommerce
‘Ecommerce in publishing’ report updated for 2022
The latest report update from media news site What’s New In Publishing focuses ...
Advertising
Rival industries eye advertising revenue from customer data
Engaging, relevant, informative content used to be the gold standard for advertisers seeking ...
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How to reinvent your print publishing business for digital
The transition from print to digital publishing has been underway for decades, but ...
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Dynamic paywall technology supports targeted reader revenue strategies
Dynamic paywall technology, increasingly available as a SaaS solution, is letting publishers ditch ...
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Publishers shouldn’t ignore conversion metrics in building reader revenue
The percentage of the population willing to pay for content online varies wildly ...