Audience Development
Focus on these five media strategies for 2023
With just a month to go until the end of 2022, now is ...
Content
What is a headless CMS?
With more and more digital channels and devices available to consumers, publishers have ...
Technology
AI tools that will save publishers time and money
There have been concerns that, under the pressure of the day-to-day challenges of ...
Content
TikTok search growing in key influencer verticals
TikTok’s internal search is never going to replace Google as the most effective ...
Technology
The ‘build or buy’ decision for publishers is getting easier
The ‘build or buy’ conversation has been going on for as long as ...
Technology
Mobile app usage increases to between four and five hours a day
At the height of the COVID-19 pandemic mobile app usage skyrocketed, with online ...
Advertising
Google pauses third-party cookie phaseout until next year
There were rumors at the Cannes Lions Festival this year that maybe the ...
Audience Development
How publishers are using personalization
Personalization has been a buzzword in publishing for several years, but there isn’t ...
Technology
What does mobile-first mean for publishers?
Deciding which year was the year of mobile is a tricky task; commentators ...
Advertising
Publishing technology on the agenda at the Cannes Lions festival
Originally inspired by the Cannes Film Festival, the annual Cannes Lions International Festival ...