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How search-engine indexing is evolving to speed content discovery

Microsoft has announced a ‘major evolution’ in search-engine indexing. IndexNow lets website owners ...

Peter Houston @SpinyTrends24 hours ago

Technology

Five ideas to help publishers succeed over the next 10 years

The only digital-media prediction that anyone can absolutely guarantee is that change will ...

Peter Houston @SpinyTrendsOctober 13, 2021

Technology

How to write title tags that Google likes

The title tag generates the clickable text that appears in search results pages; ...

Peter Houston @SpinyTrendsSeptember 22, 2021

Data

User privacy moves to the mainstream with new browser and search releases

User privacy is the hottest trend in the browser and search sectors right ...

Peter Houston @SpinyTrendsSeptember 8, 2021

Content

How to stay on the right side of Google Search updates

Google Search’s stated mission is to help people find the information they need, ...

Peter Houston @SpinyTrendsAugust 25, 2021

Technology

TikTok downloads steal top spot from Facebook apps in 2020

Chinese-owned TikTok was the world’s most popular app download last year. The app, ...

Peter Houston @SpinyTrendsAugust 13, 2021

Technology

Is it possible to predict the future of digital publishing?

The speed of change in digital publishing is sometimes breathtaking. But does that ...

Peter Houston @SpinyTrendsJuly 30, 2021

Audience Development

Audience development AI used to boost loyalty, engagement and revenue

AI is being touted as a way to revolutionise modern media from automation ...

Peter Houston @SpinyTrendsJuly 16, 2021

Advertising

Third-party cookies win reprieve until late 2023 following broad discontent

Recognising growing calls for better privacy protection, Google promised to “phase out” third-party ...

Peter Houston @SpinyTrendsJune 30, 2021

Content

AI promises publisher-ready content created by robot journalists

The dual challenge of producing more relevant content with fewer editorial resources is ...

Peter Houston @SpinyTrendsJune 18, 2021

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