Advertising
Five advertising trends that are changing media buying
Writing on the International News Media Association’s Advertising Initiative Blog, Mark Challinor says ...
Audience Development
The power of audience and community in digital publishing
Writing recently on her blog, former LA Times audience engagement editor Adrianna Lacy ...
Search
Will Google turn digital publishing upside down with AI search?
Google announced a raft of releases at its I/O 23 developer conference, mid ...
Audience Development
The best times to post to social platforms in 2023
The annual analysis of the best times to post to the major social ...
Audience Development
Publishers are starting to see Reddit as an opportunity
Clocking up more than 1.6 billion monthly visits from 430 million monthly active ...
Audience Development
Facebook referral traffic to publishers has ‘plummeted’
Press Gazette is reporting that Facebook referral traffic has ‘plummeted’ on the back ...
Content
Advice from IFJ 2023 on building a future-proof editorial operation
At the 2023 International Journalism Festival in Perugia, Italy, thousands of journalists discussed ...
Technology
Publishing leaders should focus on the strategic impact of generative AI
The rising hype around generative AI technologies since the November 2022 launch of ...
Subscriptions
Senior editor says the notion of peak subscriptions is ‘laughable’
The idea that publishers have reached peak subscriptions is not new. We wrote ...
Advertising
Using attention metrics to create personalized advertising
The dominance of mass-market advertising may be coming to an end as one-size-fits-all ...