Advertising You don’t have to choose sides in the advertising vs subscriptions debate The great refocusing on reader revenues shunted advertising sales down the priority list ... Peter Houston@SpinyTrends1 day ago
Advertising A bad advertising experience is bad publishing strategy We have all visited websites where the advertising looks decidedly suspicious – promising ... Peter Houston@SpinyTrends6 days ago
Content How the publisher of Reader’s Digest recorded 110% growth in 2021 One of the most iconic publishing brands in history, the Reader’s Digest has ... Peter Houston@SpinyTrendsMay 11, 2022
Audience Development Publisher paywall options are getting more sophisticated After years of positive press, it looks like the shine is finally coming ... Peter Houston@SpinyTrendsMay 6, 2022
Content Is it time for publishers to get serious on TikTok? Growing 45% since July 2020, TikTok reported over a billion monthly active users ... Peter Houston@SpinyTrendsMay 4, 2022
Advertising IAB report spotlights ‘exponential growth’ in digital advertising According to the latest full year Internet Advertising Revenue Report by IAB and ... Peter Houston@SpinyTrendsApril 29, 2022
Subscriptions Why CNN+ collapsed just one month after it launched CNN+, a streaming service launched by Discovery Warner, has closed almost as soon ... Peter Houston@SpinyTrendsApril 27, 2022
Uncategorized The best posting times for key social media channels Social media success can sometimes seem like a dark art. Going viral is ... Peter Houston@SpinyTrendsApril 22, 2022
Uncategorized Subscriptions evolution meets commercial concerns The subscriptions revolution has been underway for a few years now. But the ... Peter Houston@SpinyTrendsApril 20, 2022
Advertising UK publisher alliance looks to support global advertising growth The Ozone Project, an advertising and audience platform owned and operated by an ... Peter Houston@SpinyTrendsApril 15, 2022