Advertising
You don’t have to choose sides in the advertising vs subscriptions debate
The great refocusing on reader revenues shunted advertising sales down the priority list ...
Advertising
A bad advertising experience is bad publishing strategy
We have all visited websites where the advertising looks decidedly suspicious – promising ...
Content
How the publisher of Reader’s Digest recorded 110% growth in 2021
One of the most iconic publishing brands in history, the Reader’s Digest has ...
Audience Development
Publisher paywall options are getting more sophisticated
After years of positive press, it looks like the shine is finally coming ...
Content
Is it time for publishers to get serious on TikTok?
Growing 45% since July 2020, TikTok reported over a billion monthly active users ...
Advertising
IAB report spotlights ‘exponential growth’ in digital advertising
According to the latest full year Internet Advertising Revenue Report by IAB and ...
Subscriptions
Why CNN+ collapsed just one month after it launched
CNN+, a streaming service launched by Discovery Warner, has closed almost as soon ...
Uncategorized
The best posting times for key social media channels
Social media success can sometimes seem like a dark art. Going viral is ...
Uncategorized
Subscriptions evolution meets commercial concerns
The subscriptions revolution has been underway for a few years now. But the ...
Advertising
UK publisher alliance looks to support global advertising growth
The Ozone Project, an advertising and audience platform owned and operated by an ...