Peter Houston, Author at Spiny Trends

Content

The dual challenge of producing more relevant content with fewer editorial resources is ...

Peter Houston @SpinyTrends5 days ago

Technology

In their never ending search for alternative revenue sources, publishers have discovered one ...

Peter Houston @SpinyTrends7 days ago

Content

Once the bedrock of the media landscape, local news is an increasingly difficult ...

Peter Houston @SpinyTrendsJune 11, 2021

Advertising

Advertisers on the hunt for post-cookie targeting alternatives are looking closely at contextual ...

Peter Houston @SpinyTrendsJune 9, 2021

ecommerce

Lost advertising revenues pushed publishers to ecommerce during the pandemic. Now, aspiring to ...

Peter Houston @SpinyTrendsJune 4, 2021

Advertising

It’s just over six months until Google effectively ends third-party cookies and the ...

Peter Houston @SpinyTrendsJune 2, 2021

Audience Development

Newsletters have been one of the hottest tickets in media over the last ...

Peter Houston @SpinyTrendsMay 28, 2021

Content

Technology development can be a double-edged sword for publishers, but the ‘Stories Studio’ ...

Peter Houston @SpinyTrendsMay 26, 2021

Mergers and Acquisitions

Most media acronyms have a tech origin, but SPACs (Special Purpose Acquisition Companies) ...

Peter Houston @SpinyTrendsMay 21, 2021

Content

The value of many leading cryptocurrencies dropped dramatically over the last week or ...

Peter Houston @SpinyTrendsMay 19, 2021

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