Audience Development
Publishers tweak email newsletter strategies to find sweet spot
A firm fixture in modern publishing lineups, email newsletters have become a key ...
Content
How search-engine indexing is evolving to speed content discovery
Microsoft has announced a ‘major evolution’ in search-engine indexing. IndexNow lets website owners ...
Content
How to leverage user-generated audio for greater audience engagement
The ubiquity of smartphones, powered by a range of popular social media apps, ...
Technology
Five ideas to help publishers succeed over the next 10 years
The only digital-media prediction that anyone can absolutely guarantee is that change will ...
Advertising
Revenue diversification back in focus with ad come-back
Subscription revenues have dominated publishing strategy trends recently. But the 30% growth forecast ...
Audience Development
Facebook outage drives short-term traffic spikes and highlights over centralisation
A service outage at Facebook took the social network and associated apps Instagram ...
Content
Author byline plays an important role in establishing publisher trust
With many writers suffering from online harassment, there are valid reasons for a ...
Content
How to build community from the content you publish
A year ago, journalist Casey Newton left his full-time job at tech site ...
Uncategorized
Publishers shouldn’t ignore conversion metrics in building reader revenue
The percentage of the population willing to pay for content online varies wildly ...
Technology
How to write title tags that Google likes
The title tag generates the clickable text that appears in search results pages; ...