Audience Development New report benchmarks social media reach Social media usage is higher than ever, but publishers might not be making ... Peter Houston@SpinyTrendsMarch 22, 2023
Search How SEO automation can save publishers time and money SEO can be a repetitive business, with the same tasks coming up again ... Peter Houston@SpinyTrendsMarch 17, 2023
Advertising Shifts in the programmatic market could benefit publishers The programmatic market could be moving from an open marketplace model, where everyone ... Peter Houston@SpinyTrendsMarch 15, 2023
Advertising Six digital advertising trends gaining momentum in 2023 When it comes to creating and supporting effective advertising strategies, publishers need to ... Peter Houston@SpinyTrendsMarch 10, 2023
Data Norwegian DPA joins stance against Google Analytics In a privacy complaint against Google Analytics, Datatilsynet, the Norwegian DPA (data protection authority), ... Peter Houston@SpinyTrendsMarch 8, 2023
Advertising Publishers increase investment in growing Ozone platform The latest additions to the lineup of publishers signing up for the UK’s ... Peter Houston@SpinyTrendsMarch 3, 2023
Content How publishers can use pillar pages to improve SEO The way people search has changed and, with that shift, so have technologies ... Peter Houston@SpinyTrendsMarch 1, 2023
Search Experiment in setting Core Web Vitals benchmark for publishers Google’s Core Web Vitals are seen as the baseline for search performance. But ... Peter Houston@SpinyTrendsFebruary 24, 2023
Content Publishers leveraging LinkedIn for audience reach With Twitter’s future uncertain and Meta pulling back from any commitment to publisher ... Peter Houston@SpinyTrendsFebruary 22, 2023
Search Could Microsoft’s AI search challenge Google’s top spot? Online search has seen its fair share of big players come and go. ... Peter Houston@SpinyTrendsFebruary 17, 2023