Audience Development TikTok strategies increasingly important for publishers Publishers are looking beyond the more established social media platforms for engagement. TikTok ... Peter Houston@SpinyTrendsJanuary 13, 2023
Advertising Five trends that will define publishing in 2023 It is no great surprise to read that the media industry will face ... Peter Houston@SpinyTrendsJanuary 11, 2023
Advertising Publishers could gain from advertising spending slowdown Digital advertising spending declined 1% in November, according to data from Standard Media ... Peter Houston@SpinyTrendsDecember 21, 2022
Audience Development Does the 80-20 Rule apply to audience metrics? Identifying the content that drives the biggest share of audience engagement is crucial ... Peter Houston@SpinyTrendsDecember 16, 2022
Advertising Search for third-party cookie replacement continues Despite frustrating delays, publishers are ‘pushing ahead’ with their search for a viable ... Peter Houston@SpinyTrendsDecember 14, 2022
Audience Development Five strategies for engaging and retaining audiences Getting readers through the front door is only the first step in building ... Peter Houston@SpinyTrendsDecember 9, 2022
Uncategorized Media Moments 2022: a media market snapshot Media Moments 2022 is the fifth annual media market review from the Media ... Peter Houston@SpinyTrendsDecember 7, 2022
Audience Development Two tactics to convert print readers to digital Rising print production and distribution costs are squeezing margins for many legacy print ... Peter Houston@SpinyTrendsDecember 2, 2022
Audience Development Focus on these five media strategies for 2023 With just a month to go until the end of 2022, now is ... Peter Houston@SpinyTrendsNovember 30, 2022
Content What is a headless CMS? With more and more digital channels and devices available to consumers, publishers have ... Peter Houston@SpinyTrendsNovember 25, 2022