Content How to perform a content audit Real-time analytics provide a detailed view of content performance at a very granular ... Peter Houston@SpinyTrendsJanuary 18, 2023
Audience Development Does the 80-20 Rule apply to audience metrics? Identifying the content that drives the biggest share of audience engagement is crucial ... Peter Houston@SpinyTrendsDecember 16, 2022
Advertising Search for third-party cookie replacement continues Despite frustrating delays, publishers are ‘pushing ahead’ with their search for a viable ... Peter Houston@SpinyTrendsDecember 14, 2022
Audience Development Five strategies for engaging and retaining audiences Getting readers through the front door is only the first step in building ... Peter Houston@SpinyTrendsDecember 9, 2022
Advertising How should publishers measure time spent? Knowing how long your audience spends with your content is a key metric. ... Peter Houston@SpinyTrendsNovember 4, 2022
Advertising Google pauses third-party cookie phaseout until next year There were rumors at the Cannes Lions Festival this year that maybe the ... Peter Houston@SpinyTrendsAugust 10, 2022
Data Playbook highlights opportunity in third-party cookie loss Despite the uncertainty surrounding the future of the third-party cookie and, with it, ... Peter Houston@SpinyTrendsJuly 8, 2022
Advertising Publishing technology on the agenda at the Cannes Lions festival Originally inspired by the Cannes Film Festival, the annual Cannes Lions International Festival ... Peter Houston@SpinyTrendsJune 29, 2022
Advertising ‘Positivity and progress’ at the FIPP World Media Congress It would be easy to be negative after the last couple of years. ... Peter Houston@SpinyTrendsJune 17, 2022
Advertising Publishing’s first-party data challenge impacts the whole ad ecosystem It’s generally acknowledged that there will be no silver-bullet solution to the ad ... Peter Houston@SpinyTrendsJune 3, 2022