Data Archives - Spiny Trends

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Google gets behind FLoCs, but will publishers and advertisers?

As the phasing out of third-party cookies gets ever closer for users of ...

Peter Houston @SpinyTrendsFebruary 10, 2021

Data

Publishers build foundations for first-party data networks

Over the last couple of years, publishers’ product and revenue teams have been ...

Peter Houston @SpinyTrendsJanuary 29, 2021

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How is first-party data being leveraged by publishers?

We’ve known for a while now that third-party data is being phased out ...

Mariam Aliabadi @SpinyTrendsDecember 8, 2020

Data

Billing and data management among top challenges for digital publishers

A survey has found a number of key challenges for digital publishers, including ...

Esther Kezia Thorpe @SpinyTrendsNovember 18, 2020

Data

Google Analytics 4 has powerful new features that give publishers more control in uncertain times

This newest version of Google Analytics combines data streams from websites, iOS apps, ...

Mariam Aliabadi @SpinyTrendsOctober 20, 2020

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How publishers’ first-party data strategies are maturing

The end of third-party cookies is on the horizon and pressure on protecting ...

Esther Kezia Thorpe @SpinyTrendsOctober 14, 2020

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Apple delays app tracking updates to iOS 14, giving brief reprieve to app publishers

Apple is delaying a key change to its latest software update in iOS ...

Esther Kezia Thorpe @SpinyTrendsSeptember 15, 2020

merkle-inc-report-q2-foreshadows-expect-from-second-wave

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Merkle Inc Q2 Digital Marketing Report Foreshadows Second Wave Trends

Merkle Inc has published its Q2 Digital Marketing Report. Their findings illuminate how ...

Holly Armstrong @SpinyTrendsSeptember 8, 2020

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With the end of third-party cookies in sight, what are the alternatives?

With the phasing out of third-party cookies on the horizon for users of ...

Esther Kezia Thorpe @SpinyTrendsSeptember 3, 2020

Data

New Firefox Update, ETP 2.0, Blocks Ad Tech Trackers

Mozilla released Firefox 79 last week which included a new feature, Enhanced Tracking ...

Pliny the Editor @SpinyTrendsAugust 6, 2020

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