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Without cookie replacement, UK publishers could lose ‘hundreds of millions’ in revenue

Data

Leading global ad buyer bets on Unified ID 2.0 to replace third-party cookies

Data

Privacy cleanup sees Facebook retiring free analytics tools on June 30th

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Publishers push contextual advertising, but first-party data is key

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Google gets behind FLoCs, but will publishers and advertisers?

Data

Publishers build foundations for first-party data networks

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How is first-party data being leveraged by publishers?

Data

Billing and data management among top challenges for digital publishers

Data

Google Analytics 4 has powerful new features that give publishers more control in uncertain times

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How publishers’ first-party data strategies are maturing