Advertising Google pauses third-party cookie phaseout until next year There were rumors at the Cannes Lions Festival this year that maybe the ... Peter Houston@SpinyTrendsAugust 10, 2022
Data Playbook highlights opportunity in third-party cookie loss Despite the uncertainty surrounding the future of the third-party cookie and, with it, ... Peter Houston@SpinyTrendsJuly 8, 2022
Advertising Publishing technology on the agenda at the Cannes Lions festival Originally inspired by the Cannes Film Festival, the annual Cannes Lions International Festival ... Peter Houston@SpinyTrendsJune 29, 2022
Advertising ‘Positivity and progress’ at the FIPP World Media Congress It would be easy to be negative after the last couple of years. ... Peter Houston@SpinyTrendsJune 17, 2022
Advertising Publishing’s first-party data challenge impacts the whole ad ecosystem It’s generally acknowledged that there will be no silver-bullet solution to the ad ... Peter Houston@SpinyTrendsJune 3, 2022
Data Data strategy is central to success in subscriptions and ads Revenue diversification efforts have seen many media organisations add subscriptions and memberships to ... Peter Houston@SpinyTrendsMay 27, 2022
Advertising Google announces next stage of privacy sandbox testing Google is setting up the next stage of Privacy Sandbox testing, including the ... Peter Houston@SpinyTrendsApril 8, 2022
Data How publishers can build effective data strategies The value of data has been clear in our digital economy for a ... Peter Houston@SpinyTrendsApril 1, 2022
Data Metrics show how poor digital experience impacts revenue Common sense says your customers’ digital experiences are closely tied to overall customer ... Peter Houston@SpinyTrendsMarch 25, 2022
Advertising Rival industries eye advertising revenue from customer data Engaging, relevant, informative content used to be the gold standard for advertisers seeking ... Peter Houston@SpinyTrendsFebruary 18, 2022