Advertising
Google announces next stage of privacy sandbox testing
Google is setting up the next stage of Privacy Sandbox testing, including the ...
Data
How publishers can build effective data strategies
The value of data has been clear in our digital economy for a ...
Data
Metrics show how poor digital experience impacts revenue
Common sense says your customers’ digital experiences are closely tied to overall customer ...
Advertising
Rival industries eye advertising revenue from customer data
Engaging, relevant, informative content used to be the gold standard for advertisers seeking ...
Advertising
Topics to replace FLoCs in Google’s plans post third-party cookies
The latest development in Google’s efforts to find a third-party cookie replacement involves ...
Advertising
Marketers focus on advertising creative as programmatic optimisation stalls
Advertising creative was never high on the agenda for programmatic advertisers; ad optimisation ...
Audience Development
Looking ahead for 2022, tech and talent will be key
According to the director of Oxford University’s Reuters Institute for the Study of ...
Data
User privacy moves to the mainstream with new browser and search releases
User privacy is the hottest trend in the browser and search sectors right ...
Content
How to use data visualisation to add value to your content
From public data feeds to web scraping there is more information available to ...
Data
Reuters Digital News Report 2021 highlights COVID impacts
The 2021 Reuters Institute Digital News Report was published late last month. Now ...