Advertising You don’t have to choose sides in the advertising vs subscriptions debate The great refocusing on reader revenues shunted advertising sales down the priority list ... Peter Houston@SpinyTrends2 days ago
Audience Development Publisher paywall options are getting more sophisticated After years of positive press, it looks like the shine is finally coming ... Peter Houston@SpinyTrendsMay 6, 2022
Subscriptions Why CNN+ collapsed just one month after it launched CNN+, a streaming service launched by Discovery Warner, has closed almost as soon ... Peter Houston@SpinyTrendsApril 27, 2022
Audience Development Delivering digital magazine subscription growth The latest UK publishing industry subscription figures showed digital magazine subscription growth increasing ... Peter Houston@SpinyTrendsApril 6, 2022
Subscriptions Substack launches newsletter app for iOS Newsletter company Substack has released a newsletter app on iOS that lets readers ... Peter Houston@SpinyTrendsMarch 23, 2022
Subscriptions Could publishers be facing peak subscription? A column in the Atlantic magazine has stated that we have reached peak ... Peter Houston@SpinyTrendsMarch 11, 2022
ecommerce New study points to publisher priorities for revenue growth According to a 2022 survey from the UK’s Association for Digital Publishing (AOP), ... Peter Houston@SpinyTrendsMarch 4, 2022
Advertising Are there any benefits in sticking with Google AMP? According to a recent article in the UK’s Press Gazette, some publishers are ... Peter Houston@SpinyTrendsFebruary 16, 2022
Audience Development Publishers benefit from growth in consumers paying for content In 2020, at the peak of the global pandemic, more people were paying ... Peter Houston@SpinyTrendsJanuary 14, 2022
Advertising Reuters Institute reports revenue and confidence up for publishers A survey of more than 240 senior publishing leaders from 52 countries shows ... Peter Houston@SpinyTrendsJanuary 12, 2022