Subscriptions
Subscription insights from businesses outside publishing
You can get a subscription for almost anything these days, from movies and ...
Subscriptions
What does a successful subscription marketing team look like?
Effective subscriber acquisition and retention are critical for any publisher trying to build ...
Newsletters
How to design your subscriber onboarding experience
Toolkit’s Jack Marshall defines subscriber onboarding as the process through which new customers ...
Advertising
Five trends that will define publishing in 2023
It is no great surprise to read that the media industry will face ...
Audience Development
Focus on these five media strategies for 2023
With just a month to go until the end of 2022, now is ...
Subscriptions
Micropayments might help publishers sell subscriptions
Probably the key success factor for any reader-revenue strategy is subscriber acquisition. Retention ...
Subscriptions
How publishers can use A/B testing effectively
A new report says A/B testing is one of the biggest drivers of ...
Search
Switch from social to SEO strategy grew revenue for NYT
According to VP of newsroom strategy at the Athletic, Claudio Cabrera, SEO has ...
Advertising
Print price hikes force deeper focus on digital revenues
With international inflation rates reaching levels not seen since the 1980s, print production ...
Content
The increasing value of standalone newsletters
Newsletter strategy used to be focused exclusively on driving traffic to publishers’ websites ...