Audience Development
Focus on these five media strategies for 2023
With just a month to go until the end of 2022, now is ...
Subscriptions
Micropayments might help publishers sell subscriptions
Probably the key success factor for any reader-revenue strategy is subscriber acquisition. Retention ...
Subscriptions
How publishers can use A/B testing effectively
A new report says A/B testing is one of the biggest drivers of ...
Search
Switch from social to SEO strategy grew revenue for NYT
According to VP of newsroom strategy at the Athletic, Claudio Cabrera, SEO has ...
Advertising
Print price hikes force deeper focus on digital revenues
With international inflation rates reaching levels not seen since the 1980s, print production ...
Content
The increasing value of standalone newsletters
Newsletter strategy used to be focused exclusively on driving traffic to publishers’ websites ...
Advertising
How to develop effective retention strategies
The conventional wisdom says that acquiring a new customer can cost as much ...
Advertising
You don’t have to choose sides in the advertising vs subscriptions debate
The great refocusing on reader revenues shunted advertising sales down the priority list ...
Audience Development
Publisher paywall options are getting more sophisticated
After years of positive press, it looks like the shine is finally coming ...
Subscriptions
Why CNN+ collapsed just one month after it launched
CNN+, a streaming service launched by Discovery Warner, has closed almost as soon ...