Audience Development
Publishers benefit from growth in consumers paying for content
In 2020, at the peak of the global pandemic, more people were paying ...
Advertising
Reuters Institute reports revenue and confidence up for publishers
A survey of more than 240 senior publishing leaders from 52 countries shows ...
Content
Paid podcast infrastructure sets the scene for 2022
For most of podcasting’s 20-year history, subscribing was a simple question of clicking ...
Content
Report highlights 50 revenue options for publishers
Media news site What’s New In Publishing has published a full update to ...
Subscriptions
Newsletter publishers round out the year with eyes on the future
Newsletter publishers are closing out 2021 buoyed by the victories they have won ...
Audience Development
Publishers tweak email newsletter strategies to find sweet spot
A firm fixture in modern publishing lineups, email newsletters have become a key ...
Advertising
Revenue diversification back in focus with ad come-back
Subscription revenues have dominated publishing strategy trends recently. But the 30% growth forecast ...
Audience Development
Retention is the future focus for publishers after 2020’s subscription spike
According to subscription management platform Zuora, subscription revenue grew 16% for publishers in ...
Content
Subscription bundles increase conversion rates for publishers
Sometimes a simple subscription isn’t enough. In the battle to attract and retain ...
Subscriptions
Subscriber gains continue, but post-pandemic growth needs new strategies
There has been a flurry of news on the subscriptions scene this month. ...