Subscriptions Archives - Spiny Trends

Subscriptions

Advertising

Striking the right balance between advertising and subscriptions

Advertising and subscription revenues are sometimes seen as incompatible. But at a recent ...

Peter Houston @SpinyTrendsMarch 19, 2021

Audience Development

Newsletter engagement is a powerful weapon in the fight for brand loyalty

Trust in traditional media has declined to an all-time low and that’s a ...

Peter Houston @SpinyTrendsMarch 12, 2021

Advertising

How COVID-19 has accelerated key publishing trends

COVID-19 has accelerated key revenue and operational trends across publishing. The latest mediafutures ...

Peter Houston @SpinyTrendsMarch 3, 2021

Content

How to use archive content to create value for paying audiences

There is a limit to how many digital news subscriptions people will pay ...

Peter Houston @SpinyTrendsFebruary 26, 2021

Subscriptions

Publishers seeing subscription success across a range of strategies

Long before COVID-19 hit, publishers were focused firmly on digital subscriptions to reduce ...

Peter Houston @SpinyTrendsFebruary 19, 2021

Audience Development

Publishers are pushing membership in a bid to retain pandemic sign ups

As tough as 2020 was, subscription growth was strong for many magazine publishers. ...

Peter Houston @SpinyTrendsFebruary 12, 2021

Audience Development

WaPo latest publisher to look to Instagram to grow subscriptions

Publishers using Instagram is not a new phenomena, but newspapers appointing a dedicated ...

Peter Houston @SpinyTrendsFebruary 5, 2021

Advertising

Email newsletters are hot right now, but audiences don’t think they’re perfect

Email newsletters are the original electronic publishing format and they are enjoying a ...

Peter Houston @SpinyTrendsFebruary 1, 2021

Subscriptions

For better subscriber retention, paid trials are paying off

As more publishers have turned their attention to subscriptions, many are now experimenting ...

Esther Kezia Thorpe @SpinyTrendsJanuary 27, 2021

after-2020s-streaming-boom-whats-next-for-the-big-players

Distribution

After 2020’s streaming subscriptions boom, what’s next for the big players?

With much of the world in lockdown, 2020 saw a huge boom in ...

Esther Kezia Thorpe @SpinyTrendsJanuary 12, 2021

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