Subscriptions Archives - Spiny Trends

Subscriptions

Audience Development

Media investments centre on strong newsletter plays

Newsletters have been one of the hottest tickets in media over the last ...

Peter Houston @SpinyTrendsMay 28, 2021

Subscriptions

Digital newspaper subscribers will outnumber print subscribers by 2027

Digital-only subscriptions to US local newspapers will overtake print subscriptions by at least ...

Peter Houston @SpinyTrendsMay 12, 2021

Subscriptions

Paid podcast announcements from leading platforms Apple and Spotify

Apple and Spotify have both announced plans to introduce payment options that will ...

Peter Houston @SpinyTrendsMay 5, 2021

Subscriptions

New York Times’ newsletter strategy tackles Substack threat

After losing several big-name writers to Substack, the New York Times appears to ...

Peter Houston @SpinyTrendsApril 30, 2021

Advertising

Striking the right balance between advertising and subscriptions

Advertising and subscription revenues are sometimes seen as incompatible. But at a recent ...

Peter Houston @SpinyTrendsMarch 19, 2021

Audience Development

Newsletter engagement is a powerful weapon in the fight for brand loyalty

Trust in traditional media has declined to an all-time low and that’s a ...

Peter Houston @SpinyTrendsMarch 12, 2021

Advertising

How COVID-19 has accelerated key publishing trends

COVID-19 has accelerated key revenue and operational trends across publishing. The latest mediafutures ...

Peter Houston @SpinyTrendsMarch 3, 2021

Content

How to use archive content to create value for paying audiences

There is a limit to how many digital news subscriptions people will pay ...

Peter Houston @SpinyTrendsFebruary 26, 2021

Subscriptions

Publishers seeing subscription success across a range of strategies

Long before COVID-19 hit, publishers were focused firmly on digital subscriptions to reduce ...

Peter Houston @SpinyTrendsFebruary 19, 2021

Audience Development

Publishers are pushing membership in a bid to retain pandemic sign ups

As tough as 2020 was, subscription growth was strong for many magazine publishers. ...

Peter Houston @SpinyTrendsFebruary 12, 2021

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