Advertising
Are there any benefits in sticking with Google AMP?
According to a recent article in the UK’s Press Gazette, some publishers are ...
Audience Development
Publishers benefit from growth in consumers paying for content
In 2020, at the peak of the global pandemic, more people were paying ...
Advertising
Reuters Institute reports revenue and confidence up for publishers
A survey of more than 240 senior publishing leaders from 52 countries shows ...
Content
Paid podcast infrastructure sets the scene for 2022
For most of podcasting’s 20-year history, subscribing was a simple question of clicking ...
Content
Report highlights 50 revenue options for publishers
Media news site What’s New In Publishing has published a full update to ...
Subscriptions
Newsletter publishers round out the year with eyes on the future
Newsletter publishers are closing out 2021 buoyed by the victories they have won ...
Subscriptions
Dynamic paywall technology supports targeted reader revenue strategies
Dynamic paywall technology, increasingly available as a SaaS solution, is letting publishers ditch ...
Audience Development
Publishers tweak email newsletter strategies to find sweet spot
A firm fixture in modern publishing lineups, email newsletters have become a key ...
Advertising
Revenue diversification back in focus with ad come-back
Subscription revenues have dominated publishing strategy trends recently. But the 30% growth forecast ...
Subscriptions
Publishers shouldn’t ignore conversion metrics in building reader revenue
The percentage of the population willing to pay for content online varies wildly ...