Advertising Are there any benefits in sticking with Google AMP? According to a recent article in the UK’s Press Gazette, some publishers are ... Peter Houston@SpinyTrendsFebruary 16, 2022
Audience Development Publishers benefit from growth in consumers paying for content In 2020, at the peak of the global pandemic, more people were paying ... Peter Houston@SpinyTrendsJanuary 14, 2022
Advertising Reuters Institute reports revenue and confidence up for publishers A survey of more than 240 senior publishing leaders from 52 countries shows ... Peter Houston@SpinyTrendsJanuary 12, 2022
Content Paid podcast infrastructure sets the scene for 2022 For most of podcasting’s 20-year history, subscribing was a simple question of clicking ... Peter Houston@SpinyTrendsDecember 15, 2021
Content Report highlights 50 revenue options for publishers Media news site What’s New In Publishing has published a full update to ... Peter Houston@SpinyTrendsDecember 1, 2021
Subscriptions Newsletter publishers round out the year with eyes on the future Newsletter publishers are closing out 2021 buoyed by the victories they have won ... Peter Houston@SpinyTrendsNovember 26, 2021
Subscriptions Dynamic paywall technology supports targeted reader revenue strategies Dynamic paywall technology, increasingly available as a SaaS solution, is letting publishers ditch ... Peter Houston@SpinyTrendsOctober 29, 2021
Audience Development Publishers tweak email newsletter strategies to find sweet spot A firm fixture in modern publishing lineups, email newsletters have become a key ... Peter Houston@SpinyTrendsOctober 22, 2021
Advertising Revenue diversification back in focus with ad come-back Subscription revenues have dominated publishing strategy trends recently. But the 30% growth forecast ... Peter Houston@SpinyTrendsOctober 8, 2021
Subscriptions Publishers shouldn’t ignore conversion metrics in building reader revenue The percentage of the population willing to pay for content online varies wildly ... Peter Houston@SpinyTrendsSeptember 24, 2021