Content How to perform a content audit Real-time analytics provide a detailed view of content performance at a very granular ... Peter Houston@SpinyTrendsJanuary 18, 2023
Audience Development TikTok strategies increasingly important for publishers Publishers are looking beyond the more established social media platforms for engagement. TikTok ... Peter Houston@SpinyTrendsJanuary 13, 2023
Audience Development Five strategies for engaging and retaining audiences Getting readers through the front door is only the first step in building ... Peter Houston@SpinyTrendsDecember 9, 2022
Audience Development Focus on these five media strategies for 2023 With just a month to go until the end of 2022, now is ... Peter Houston@SpinyTrendsNovember 30, 2022
Content What is a headless CMS? With more and more digital channels and devices available to consumers, publishers have ... Peter Houston@SpinyTrendsNovember 25, 2022
Advertising How should publishers measure time spent? Knowing how long your audience spends with your content is a key metric. ... Peter Houston@SpinyTrendsNovember 4, 2022
Content Publishers unmoved by the end of Facebook Instant Articles Meta is turning off support for Instant Articles, introduced in 2015 to speed ... Peter Houston@SpinyTrendsOctober 19, 2022
Content How to recycle your evergreen content There is sometimes a sense in publishing that content creation is a one-and-done ... Peter Houston@SpinyTrendsOctober 5, 2022
Content TikTok search growing in key influencer verticals TikTok’s internal search is never going to replace Google as the most effective ... Peter Houston@SpinyTrendsSeptember 23, 2022
Content Why publishers need a YouTube strategy YouTube is the second most popular social network in the world. With almost ... Peter Houston@SpinyTrendsSeptember 21, 2022