Content Axios CEO considers AI and the future of media The co-founder and CEO of leading digital news publisher Axios, Jim VandeHei, has ... Peter Houston@SpinyTrendsMay 31, 2023
Audience Development The best times to post to social platforms in 2023 The annual analysis of the best times to post to the major social ... Peter Houston@SpinyTrendsMay 17, 2023
Content Advice from IFJ 2023 on building a future-proof editorial operation At the 2023 International Journalism Festival in Perugia, Italy, thousands of journalists discussed ... Peter Houston@SpinyTrendsMay 5, 2023
Content Newsletters and podcasts seen as complementary for publishers There are many similarities between newsletters and podcasts, not least they share the ... Peter Houston@SpinyTrendsMarch 31, 2023
Content How publishers can use pillar pages to improve SEO The way people search has changed and, with that shift, so have technologies ... Peter Houston@SpinyTrendsMarch 1, 2023
Content Publishers leveraging LinkedIn for audience reach With Twitter’s future uncertain and Meta pulling back from any commitment to publisher ... Peter Houston@SpinyTrendsFebruary 22, 2023
Content Publisher announces plans for using AI to write content Artificial Intelligence (AI) has dominated the media industry headlines so far this year. ... Peter Houston@SpinyTrendsFebruary 1, 2023
Content How to perform a content audit Real-time analytics provide a detailed view of content performance at a very granular ... Peter Houston@SpinyTrendsJanuary 18, 2023
Audience Development TikTok strategies increasingly important for publishers Publishers are looking beyond the more established social media platforms for engagement. TikTok ... Peter Houston@SpinyTrendsJanuary 13, 2023
Audience Development Five strategies for engaging and retaining audiences Getting readers through the front door is only the first step in building ... Peter Houston@SpinyTrendsDecember 9, 2022