Content
How the publisher of Reader’s Digest recorded 110% growth in 2021
One of the most iconic publishing brands in history, the Reader’s Digest has ...
Content
Is it time for publishers to get serious on TikTok?
Growing 45% since July 2020, TikTok reported over a billion monthly active users ...
Content
Women’s-lifestyle magazine invests in short-form video
Marie Claire, the leading womens-lifestyle magazine from Future Publishing, has launched a short-form ...
Content
Gen Z shuns display ads, but loves native advertising
According to a recent survey, society’s youngest consumer cohort – Gen Z – ...
Advertising
Are there any benefits in sticking with Google AMP?
According to a recent article in the UK’s Press Gazette, some publishers are ...
Content
How publishers are using read-it-later apps to increase traffic
Digital media is an inherently fragmented space, with audiences accessing content across multiple ...
Audience Development
How to capture and use audience insights to improve engagement
The Atlantic spent two years studying ‘readers’ & listeners’ needs’ to understand why ...
Content
Paid podcast infrastructure sets the scene for 2022
For most of podcasting’s 20-year history, subscribing was a simple question of clicking ...
Content
Fair attribution proposals seek full credit for original content
With fair attribution, publishers see references to their work in third-party content, welcoming ...
Audience Development
How to use quizzes to drive audience engagement
David Tvrdon writing on The Fix says he learned early on in his ...