Audience Development The best times to post to social platforms in 2023 The annual analysis of the best times to post to the major social ... Peter Houston@SpinyTrendsMay 17, 2023
Content Advice from IFJ 2023 on building a future-proof editorial operation At the 2023 International Journalism Festival in Perugia, Italy, thousands of journalists discussed ... Peter Houston@SpinyTrendsMay 5, 2023
Content Newsletters and podcasts seen as complementary for publishers There are many similarities between newsletters and podcasts, not least they share the ... Peter Houston@SpinyTrendsMarch 31, 2023
Content How publishers can use pillar pages to improve SEO The way people search has changed and, with that shift, so have technologies ... Peter Houston@SpinyTrendsMarch 1, 2023
Content Publishers leveraging LinkedIn for audience reach With Twitter’s future uncertain and Meta pulling back from any commitment to publisher ... Peter Houston@SpinyTrendsFebruary 22, 2023
Content Publisher announces plans for using AI to write content Artificial Intelligence (AI) has dominated the media industry headlines so far this year. ... Peter Houston@SpinyTrendsFebruary 1, 2023
Content How to perform a content audit Real-time analytics provide a detailed view of content performance at a very granular ... Peter Houston@SpinyTrendsJanuary 18, 2023
Audience Development TikTok strategies increasingly important for publishers Publishers are looking beyond the more established social media platforms for engagement. TikTok ... Peter Houston@SpinyTrendsJanuary 13, 2023
Audience Development Five strategies for engaging and retaining audiences Getting readers through the front door is only the first step in building ... Peter Houston@SpinyTrendsDecember 9, 2022
Content Media Moments 2022: a media market snapshot Media Moments 2022 is the fifth annual media market review from the Media ... Peter Houston@SpinyTrendsDecember 7, 2022