Audience Development How to capture and use audience insights to improve engagement The Atlantic spent two years studying ‘readers’ & listeners’ needs’ to understand why ... Peter Houston@SpinyTrendsJanuary 26, 2022
Content Paid podcast infrastructure sets the scene for 2022 For most of podcasting’s 20-year history, subscribing was a simple question of clicking ... Peter Houston@SpinyTrendsDecember 15, 2021
Content Fair attribution proposals seek full credit for original content With fair attribution, publishers see references to their work in third-party content, welcoming ... Peter Houston@SpinyTrendsDecember 10, 2021
Audience Development How to use quizzes to drive audience engagement David Tvrdon writing on The Fix says he learned early on in his ... Peter Houston@SpinyTrendsDecember 3, 2021
Content Report highlights 50 revenue options for publishers Media news site What’s New In Publishing has published a full update to ... Peter Houston@SpinyTrendsDecember 1, 2021
Content Google updated its structured data requirements for review content Affiliate ecommerce is becoming an increasingly important revenue area for publishers and changes ... Peter Houston@SpinyTrendsOctober 27, 2021
Content How search-engine indexing is evolving to speed content discovery Microsoft has announced a ‘major evolution’ in search-engine indexing. IndexNow lets website owners ... Peter Houston@SpinyTrendsOctober 20, 2021
Content How to leverage user-generated audio for greater audience engagement The ubiquity of smartphones, powered by a range of popular social media apps, ... Peter Houston@SpinyTrendsOctober 15, 2021
Content Author byline plays an important role in establishing publisher trust With many writers suffering from online harassment, there are valid reasons for a ... Peter Houston@SpinyTrendsOctober 1, 2021
Content How to build community from the content you publish A year ago, journalist Casey Newton left his full-time job at tech site ... Peter Houston@SpinyTrendsSeptember 29, 2021