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Advertising could be the answer to streaming market growth
Although Disney and Netflix have almost exactly the same number of subscribers, for ...
Content
Why publishers are investing in their archive content
Fresh content is crucial to keeping your most engaged audience members happy. But, ...
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Pressure builds for agencies and publishers to act on climate crisis
With temperatures soaring in many parts of the world this summer, the climate ...
Content
Four strategies to grow and retain digital audiences
Strategies to discover and retain digital audiences are one of the biggest focuses ...
Content
Digital News Report 2022 highlights challenges for publishers
Every year for the last decade, the Reuters Institute for the Study of ...
Content
The increasing value of standalone newsletters
Newsletter strategy used to be focused exclusively on driving traffic to publishers’ websites ...
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‘Positivity and progress’ at the FIPP World Media Congress
It would be easy to be negative after the last couple of years. ...
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Publishers eye audio investment as revenues grow 500%
Challenged in many other areas of their business, publishers are finding comfort in ...
Content
How the publisher of Reader’s Digest recorded 110% growth in 2021
One of the most iconic publishing brands in history, the Reader’s Digest has ...
Content
Is it time for publishers to get serious on TikTok?
Growing 45% since July 2020, TikTok reported over a billion monthly active users ...