Content How to recycle your evergreen content There is sometimes a sense in publishing that content creation is a one-and-done ... Peter Houston@SpinyTrendsOctober 5, 2022
Content TikTok search growing in key influencer verticals TikTok’s internal search is never going to replace Google as the most effective ... Peter Houston@SpinyTrendsSeptember 23, 2022
Content Why publishers need a YouTube strategy YouTube is the second most popular social network in the world. With almost ... Peter Houston@SpinyTrendsSeptember 21, 2022
Content What is the ideal article length? How long, or short, should an article be? Purists would say it should ... Peter Houston@SpinyTrendsSeptember 14, 2022
Content What is Google’s Helpful Content update? Google’s latest algorithm change is designed to ease the frustration web users feel ... Peter Houston@SpinyTrendsAugust 31, 2022
Content 2022’s leading publisher paywall strategies Restricting access to content has become a cornerstone strategy for publishers trying to ... Peter Houston@SpinyTrendsAugust 24, 2022
Advertising Advertising could be the answer to streaming market growth Although Disney and Netflix have almost exactly the same number of subscribers, for ... Peter Houston@SpinyTrendsAugust 19, 2022
Content Why publishers are investing in their archive content Fresh content is crucial to keeping your most engaged audience members happy. But, ... Peter Houston@SpinyTrendsJuly 20, 2022
Advertising Pressure builds for agencies and publishers to act on climate crisis With temperatures soaring in many parts of the world this summer, the climate ... Peter Houston@SpinyTrendsJuly 15, 2022
Content Four strategies to grow and retain digital audiences Strategies to discover and retain digital audiences are one of the biggest focuses ... Peter Houston@SpinyTrendsJuly 13, 2022