Audience Development
How to capture and use audience insights to improve engagement
The Atlantic spent two years studying ‘readers’ & listeners’ needs’ to understand why ...
Content
Paid podcast infrastructure sets the scene for 2022
For most of podcasting’s 20-year history, subscribing was a simple question of clicking ...
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Fair attribution proposals seek full credit for original content
With fair attribution, publishers see references to their work in third-party content, welcoming ...
Audience Development
How to use quizzes to drive audience engagement
David Tvrdon writing on The Fix says he learned early on in his ...
Content
Report highlights 50 revenue options for publishers
Media news site What’s New In Publishing has published a full update to ...
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Google updated its structured data requirements for review content
Affiliate ecommerce is becoming an increasingly important revenue area for publishers and changes ...
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How search-engine indexing is evolving to speed content discovery
Microsoft has announced a ‘major evolution’ in search-engine indexing. IndexNow lets website owners ...
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How to leverage user-generated audio for greater audience engagement
The ubiquity of smartphones, powered by a range of popular social media apps, ...
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Author byline plays an important role in establishing publisher trust
With many writers suffering from online harassment, there are valid reasons for a ...
Content
How to build community from the content you publish
A year ago, journalist Casey Newton left his full-time job at tech site ...