Content 2022’s leading publisher paywall strategies Restricting access to content has become a cornerstone strategy for publishers trying to ... Peter Houston@SpinyTrendsAugust 24, 2022
Advertising Advertising could be the answer to streaming market growth Although Disney and Netflix have almost exactly the same number of subscribers, for ... Peter Houston@SpinyTrendsAugust 19, 2022
Content Why publishers are investing in their archive content Fresh content is crucial to keeping your most engaged audience members happy. But, ... Peter Houston@SpinyTrendsJuly 20, 2022
Advertising Pressure builds for agencies and publishers to act on climate crisis With temperatures soaring in many parts of the world this summer, the climate ... Peter Houston@SpinyTrendsJuly 15, 2022
Content Four strategies to grow and retain digital audiences Strategies to discover and retain digital audiences are one of the biggest focuses ... Peter Houston@SpinyTrendsJuly 13, 2022
Content Digital News Report 2022 highlights challenges for publishers Every year for the last decade, the Reuters Institute for the Study of ... Peter Houston@SpinyTrendsJune 24, 2022
Content The increasing value of standalone newsletters Newsletter strategy used to be focused exclusively on driving traffic to publishers’ websites ... Peter Houston@SpinyTrendsJune 22, 2022
Advertising ‘Positivity and progress’ at the FIPP World Media Congress It would be easy to be negative after the last couple of years. ... Peter Houston@SpinyTrendsJune 17, 2022
Advertising Publishers eye audio investment as revenues grow 500% Challenged in many other areas of their business, publishers are finding comfort in ... Peter Houston@SpinyTrendsJune 15, 2022
Content How the publisher of Reader’s Digest recorded 110% growth in 2021 One of the most iconic publishing brands in history, the Reader’s Digest has ... Peter Houston@SpinyTrendsMay 11, 2022