Content
Digital News Report 2022 highlights challenges for publishers
Every year for the last decade, the Reuters Institute for the Study of ...
Content
The increasing value of standalone newsletters
Newsletter strategy used to be focused exclusively on driving traffic to publishers’ websites ...
Advertising
‘Positivity and progress’ at the FIPP World Media Congress
It would be easy to be negative after the last couple of years. ...
Advertising
Publishers eye audio investment as revenues grow 500%
Challenged in many other areas of their business, publishers are finding comfort in ...
Content
How the publisher of Reader’s Digest recorded 110% growth in 2021
One of the most iconic publishing brands in history, the Reader’s Digest has ...
Content
Is it time for publishers to get serious on TikTok?
Growing 45% since July 2020, TikTok reported over a billion monthly active users ...
Content
Women’s-lifestyle magazine invests in short-form video
Marie Claire, the leading womens-lifestyle magazine from Future Publishing, has launched a short-form ...
Content
Gen Z shuns display ads, but loves native advertising
According to a recent survey, society’s youngest consumer cohort – Gen Z – ...
Advertising
Are there any benefits in sticking with Google AMP?
According to a recent article in the UK’s Press Gazette, some publishers are ...
Content
How publishers are using read-it-later apps to increase traffic
Digital media is an inherently fragmented space, with audiences accessing content across multiple ...