Content Digital News Report 2022 highlights challenges for publishers Every year for the last decade, the Reuters Institute for the Study of ... Peter Houston@SpinyTrendsJune 24, 2022
Content The increasing value of standalone newsletters Newsletter strategy used to be focused exclusively on driving traffic to publishers’ websites ... Peter Houston@SpinyTrendsJune 22, 2022
Advertising ‘Positivity and progress’ at the FIPP World Media Congress It would be easy to be negative after the last couple of years. ... Peter Houston@SpinyTrendsJune 17, 2022
Advertising Publishers eye audio investment as revenues grow 500% Challenged in many other areas of their business, publishers are finding comfort in ... Peter Houston@SpinyTrendsJune 15, 2022
Content How the publisher of Reader’s Digest recorded 110% growth in 2021 One of the most iconic publishing brands in history, the Reader’s Digest has ... Peter Houston@SpinyTrendsMay 11, 2022
Content Is it time for publishers to get serious on TikTok? Growing 45% since July 2020, TikTok reported over a billion monthly active users ... Peter Houston@SpinyTrendsMay 4, 2022
Content Women’s-lifestyle magazine invests in short-form video Marie Claire, the leading womens-lifestyle magazine from Future Publishing, has launched a short-form ... Peter Houston@SpinyTrendsApril 13, 2022
Content Gen Z shuns display ads, but loves native advertising According to a recent survey, society’s youngest consumer cohort – Gen Z – ... Peter Houston@SpinyTrendsFebruary 23, 2022
Advertising Are there any benefits in sticking with Google AMP? According to a recent article in the UK’s Press Gazette, some publishers are ... Peter Houston@SpinyTrendsFebruary 16, 2022
Content How publishers are using read-it-later apps to increase traffic Digital media is an inherently fragmented space, with audiences accessing content across multiple ... Peter Houston@SpinyTrendsFebruary 4, 2022