Content Is it time for publishers to get serious on TikTok? Growing 45% since July 2020, TikTok reported over a billion monthly active users ... Peter Houston@SpinyTrendsMay 4, 2022
Content Women’s-lifestyle magazine invests in short-form video Marie Claire, the leading womens-lifestyle magazine from Future Publishing, has launched a short-form ... Peter Houston@SpinyTrendsApril 13, 2022
Content Gen Z shuns display ads, but loves native advertising According to a recent survey, society’s youngest consumer cohort – Gen Z – ... Peter Houston@SpinyTrendsFebruary 23, 2022
Advertising Are there any benefits in sticking with Google AMP? According to a recent article in the UK’s Press Gazette, some publishers are ... Peter Houston@SpinyTrendsFebruary 16, 2022
Content How publishers are using read-it-later apps to increase traffic Digital media is an inherently fragmented space, with audiences accessing content across multiple ... Peter Houston@SpinyTrendsFebruary 4, 2022
Audience Development How to capture and use audience insights to improve engagement The Atlantic spent two years studying ‘readers’ & listeners’ needs’ to understand why ... Peter Houston@SpinyTrendsJanuary 26, 2022
Content Paid podcast infrastructure sets the scene for 2022 For most of podcasting’s 20-year history, subscribing was a simple question of clicking ... Peter Houston@SpinyTrendsDecember 15, 2021
Content Fair attribution proposals seek full credit for original content With fair attribution, publishers see references to their work in third-party content, welcoming ... Peter Houston@SpinyTrendsDecember 10, 2021
Audience Development How to use quizzes to drive audience engagement David Tvrdon writing on The Fix says he learned early on in his ... Peter Houston@SpinyTrendsDecember 3, 2021
Content Report highlights 50 revenue options for publishers Media news site What’s New In Publishing has published a full update to ... Peter Houston@SpinyTrendsDecember 1, 2021