Technology
Mobile app usage increases to between four and five hours a day
Time spent in mobile app usage is as high as five hours a day in some international markets
Advertising
Desktop adblocking is on the rise again
New report says adblocking on desktop is returning to the all-time highs of 2018
Advertising
Google pauses third-party cookie phaseout until next year
The deadline for deprecating third-party cookies in Google’s Chrome browser has been moved again
Advertising
Which ad optimization factors are impacting CPM rates?
Report highlights advertising performance insights from 6,000 publishers across 60,000 sites
Audience Development
How publishers are using personalization
There is more than one way for publishers to personalize their digital products for users
Technology
What does mobile-first mean for publishers?
The evolution of mobile tech can make developing a mobile-first strategy a challenge
Advertising
Programmatic ad spend wasted on made-for-advertising sites
Made-for-advertising sites deliver inflated viewability figures on poor content with little audience
Uncategorized
Smaller publishers risk missing out on the benefits of AI
Investment in AI doubled in 2021, but the technologies are not a priority for smaller publishers
Content
Why publishers are investing in their archive content
American news and culture weekly The Atlantic has just launched 165 years’ of historic archive content
Advertising
Pressure builds for agencies and publishers to act on climate crisis
The climate crisis is making headlines in the publishing trade media as well as mainstream news