There is a limit to how many digital news subscriptions people will pay for. But publishers can create added value to attract and retain paying audiences by repurposing and repackaging evergreen archive content.
In response to Australian government plans to force it to pay for linking to news articles from the country’s news publishers, Facebook blocked all news on its platform. The result was a widespread collapse in web traffic to Australian publishers’ websites.
Long before COVID-19 hit, publishers were focused firmly on digital subscriptions as a way to reduce their reliance on advertising income. Recent successes, reported by a variety of publishers throughout the pandemic.
Digital advertising took a real hit during the first months of the pandemic, but there are signs that growth is returning to the sector. Publishers shouldn’t expect to be returning to business as usual, however.
As tough as 2020 was, subscription growth was strong for many magazine publishers. Now audience development departments are working to retain spur-of-the-moment subscription sign ups with long-term membership programs.
It’s looking increasingly likely that Google will settle on its own interest-based identity solution, FLoCs. But will that work for publishers and advertisers?
Publishers using Instagram is not a new phenomena, but newspapers appointing a dedicated Instagram editor with the objective of boosting subscription revenues is a new twist on how publishers are using the image sharing platform.
Facebook took a step toward resetting how it works with the news media in the UK at the end of January. The social network launched Facebook News in the UK, the first market to get the dedicated, curated news tab outside of the US.
Email newsletters are the original electronic publishing format and they are enjoying a real resurgence among established publishers and go-it-alone journalists. But according to a new survey, the newsletter format has its limitations, especially when it comes to making money.
Over the last couple of years, publishers’ product and revenue teams have been working to develop their own first-party data alternative to cookies. With Google effectively killing off the third-party cookie in 2022, the search to find a replacement identity resolution system is likely to heat up.
