Advertising
Five advertising trends that are changing media buying
Major trends need to be addressed strategically if digital advertising is to be effective
Audience Development
The power of audience and community in digital publishing
Finding the right balance between audience and community is a key strategic consideration
Search
Will Google turn digital publishing upside down with AI search?
AI search could bring the most radical change the internet has seen since Google became the world’s dominant search engine
Audience Development
The best times to post to social platforms in 2023
Annual update highlights the best posting times for key social media channels
Audience Development
Publishers are starting to see Reddit as an opportunity
Reddit represents a significant audience development opportunity for publishers
Audience Development
Facebook referral traffic to publishers has ‘plummeted’
Analytics data shows how Facebook referral traffic to publisher sites has fallen
Content
Advice from IFJ 2023 on building a future-proof editorial operation
Five focuses for publishers that want to know how to future-proof their editorial operations
Technology
Publishing leaders should focus on the strategic impact of generative AI
Generative AI could ‘radically disrupt’ the way publishers create and distribute content
Subscriptions
Senior editor says the notion of peak subscriptions is ‘laughable’
Peak subscriptions will only be a problem for publishers if the industry fails to change its approach
Advertising
Using attention metrics to create personalized advertising
Marketers report significant sales increases from personalized advertising placement