Audience Development
Two tactics to convert print readers to digital
Production price rises mean bringing print subscribers to digital products is more important than ever
Audience Development
Focus on these five media strategies for 2023
Five recommendations for publishers as they look ahead to the uncertainties of the New Year
Content
What is a headless CMS?
A headless system lets publishers store their content in one place, but distribute to any frontend
Search
Publishers should craft SEO-friendly URLs
Following best practice for creating URLs will help improve search performance
Newsletters
Best practices for publishing a successful newsletter
The benefits of newsletter publishing are clear, but what about the best ways to do it?
Subscriptions
Micropayments might help publishers sell subscriptions
Users that pay for individual articles could be the best bet for long-term subscription sales
Advertising
Direct deals and onsite display grow video advertising revenue
Insider is bucking the short-form video trend, making 71% more money YOY with longer videos on its own site
Search
How topical authority helps publishers win at search
Becoming the ‘go-to authority’ on one or more topics can push publisher sites up the search rankings
Advertising
How should publishers measure time spent?
Time spent is a key engagement metric, but there is a lack of clarity on how to calculate it
Subscriptions
How publishers can use A/B testing effectively
Publishers are increasingly using A/B testing to increase engagement and grow revenue