Audience Development
Publishers benefit from growth in consumers paying for content
Covid created a subscription boom in 2020. Last year’s tentative return to normality has focused attention on retention tactics
Advertising
Reuters Institute reports revenue and confidence up for publishers
Annual survey on media trends shows 2021 revenue was up for almost 60% of publishers across more than 50 countries
Audience Development
Looking ahead for 2022, tech and talent will be key
From newsroom R&D to better user experiences, publishing companies need to invest more to achieve digital transformation
Advertising
What can publishers take away from 2021?
In an end-of-year survey, US publishers take some positives from 2021 but see the pressure for change continuing in 2022
Audience Development
How to use Twitter hashtags to boost referral traffic
Analysis of 6.5 million tweets shows that adding three hashtags increases page views by an average of 16%
Content
Paid podcast infrastructure sets the scene for 2022
Watch out for paid podcast growth next year as platforms make it easier for creators to charge listeners
Content
Fair attribution proposals seek full credit for original content
The AOP has proposed a simplified email-based protocol to standardise the way publishers request links back to original content
Advertising
Advertising market growth to beat industry records in 2021
Ad industry intelligence units up growth estimates for this year as revenue recovery strengthens
Audience Development
How to use quizzes to drive audience engagement
Standard interactive features rarely fail to engage, but publishers are not using them to their full potential
Content
Report highlights 50 revenue options for publishers
Smart publishers are considering the full range of revenue options to bolster financial sustainability in challenging times