Uncategorized
What does a successful subscription marketing team look like?
The most successful publishers dedicate marketing teams to growing reader revenue
Technology
Publishers deliver more for less with AI automation
AI automation can reduce costs and increase ROI for publishers in two key ways
Newsletters
How to design your subscriber onboarding experience
If publishers properly welcome new users and subscribers, they will stay longer
Content
How to perform a content audit
Identifying opportunities to shape strategy and improve published content against commercial goals
Audience Development
TikTok strategies increasingly important for publishers
Publishers looking to engage younger audiences are experimenting with TikTok strategies
Advertising
Five trends that will define publishing in 2023
Ad market changes, pressures on consumer spending and evolving media habits and preferences
Advertising
Publishers could gain from advertising spending slowdown
The digital advertising marketplace may choose smaller publishers and traditional media over big tech
Audience Development
Does the 80-20 Rule apply to audience metrics?
Can the 80-20 Rule be used to spotlight the types of content that deliver the best audience engagement
Advertising
Search for third-party cookie replacement continues
Despite frustrating delays, publishers are still looking for viable third-party cookie replacements
Audience Development
Five strategies for engaging and retaining audiences
Nine publishing pros share their tips for building content habits and creating ‘brand lovers’