Advertising
Global advertising market continues to deliver steady growth
Despite fears of a recession, the global advertising market is still on track to grow 8% in 2022
Advertising
Publishing technology on the agenda at the Cannes Lions festival
Once all about the creative talent, the week-long event now features as many ad-tech players as agencies
Content
Digital News Report 2022 highlights challenges for publishers
Almost 40% of consumers are avoiding news online as trust in media organisations falls
Content
The increasing value of standalone newsletters
Publishers are seeing newsletters as distinct products, driving engagement and revenue
Advertising
‘Positivity and progress’ at the FIPP World Media Congress
CEO of international publishers association says there has never been a better time to work in publishing at FIPP Congress
Advertising
Publishers eye audio investment as revenues grow 500%
Publisher podcast revenue growth across all sectors is prompting increased audio investment
Advertising
Publishing’s first-party data challenge impacts the whole ad ecosystem
Getting to grips with first-party data is raising problems for advertisers in the final stages of their post-cookie preparations
Advertising
How to develop effective retention strategies
Customer retention strategies to support reader and advertiser revenues are a key focus for publishers
Data
Data strategy is central to success in subscriptions and ads
Whether publishers focus on reader revenue or digital advertising income, data strategy underpins success