As more publishers have turned their attention to subscriptions, many are now experimenting with strategies to convince readers to sign up. Free trials are a common acquisition tactic, but paid trials are proving to be a more sustainable option for some publishers.
Advertisers have been stopping their ads from appearing against a growing list of current-affairs keywords rather than have their brand appear alongside coverage of controversial political events. But advertisers shouldn’t discount political audiences completely – data from political campaigns can inform non-political advertising.
It’s a brave person that makes firm predictions about 2021 after the year we’ve just had, but among the twists and turns of 2020 a recent survey from the Reuters Institute for the Study of Journalism has highlighted a clear focus on digital transformation and innovation in the coming 12 months.
As an Australian Senate inquiry into a new News Media code gets under way, the tech giants are joined by the US government in raising concerns about the future of the internet should it be implemented
Instant Articles, Facebook’s native reading experience for news articles, produced some surprisingly positive results for publishers in 2020. A growing number of publishers have joined or re-joined the program following updates and enhancements.
With much of the world in lockdown, 2020 saw a huge boom in people signing up for video streaming services. Here, we round up the big winners, and how the stage is being set for the streaming giants in 2021.
Voluntary financial contributions to The Guardian’s free journalism have grown 43% during 2020. Record-breaking traffic to their coverage of the pandemic, Black Lives Matter, climate change and the US election has helped drive revenue.
A 2019 initiative to mandate that agencies in New York had to spend at least half their print and digital advertising budgets on community and ethnic media has helped keep outlets thriving during the pandemic.
Low renewal rates, high churn and below-average membership fees have forced English-language ‘unbreaking the news’ publisher The Correspondent to close
To combat ad blocking rates and prepare for GDPR compliance, Austrian daily newspaper Der Standard created an ad and tracking-free subscription. Almost three years later, the decision is paying off, and could be a blueprint for other publishers.
