From hiring in talent and charging subscribers to cutting output, publishers are developing email newsletter strategies that support their business goals
IndexNow is an open-source search-engine indexing protocol designed to radically change the way content changes are identified
Podcasts are a powerful broadcast platform for publishers, but it is also possible to give audience voices a place in audio portfolios.
Long-term forecasts are difficult, but it’s useful to think about what the next 10 years might bring and how to prepare
Reports of ad market growth are a powerful reminder of the importance of a strong revenue mix in securing sustainability
Publishers, enjoying 40% increase in visitor numbers during Facebook outage, should question reliance on single platform provider
While it is not a page ranking requirement to add an author byline, it is good practice for publishers that want audiences to trust them.
Quality content is a key subscription driver, but publishers add value to the content they create when they build community
In the quest for reader revenue, publishers needs to study the data that shows why readers will pay for a subscription