Content
Women’s-lifestyle magazine invests in short-form video
Marie Claire has launched a short-form true-crime video series; episodes run between seven and 12 minutes each
Advertising
Google announces next stage of privacy sandbox testing
Google wants publishing industry developers to begin testing its latest privacy sandbox APIs
Audience Development
Delivering digital magazine subscription growth
Digital magazine subscription growth was 20% in 2021, but overall numbers are still relatively low
Data
How publishers can build effective data strategies
Collecting data is not enough, publishers must begin developing effective data strategies
Distribution
The pros and cons of a journalist developing a personal brand
Does a personal brand give journalists leverage in an industry in need of more diversity, or are they a threat to publishers?
Data
Metrics show how poor digital experience impacts revenue
DX Metrics framework lets companies quantify the financial impact of digital experience and benchmark against peers
Subscriptions
Substack launches newsletter app for iOS
The platform has released an app that lets subscribers read newsletters without opening their email
Technology
Print publishers continue their steady transition to digital
Recent moves by a UK news and magazine publisher are just the latest reminder of the unstoppable transition to digital
Advertising
How much publisher revenue is lost to ad-tech fees?
A recent ad industry study has highlighted again just how much ad-tech fees are costing publishers?
Subscriptions
Could publishers be facing peak subscription?
The Atlantic magazine has reached the conclusion that the consumer subscription boom has peaked. Could that be true for publishers?