Search Search giants release next-generation AI tools The hype around generative AI seems to have lasted forever and frantic release ... Peter Houston@SpinyTrends5 days ago
Search How SEO automation can save publishers time and money SEO can be a repetitive business, with the same tasks coming up again ... Peter Houston@SpinyTrendsMarch 17, 2023
Content How publishers can use pillar pages to improve SEO The way people search has changed and, with that shift, so have technologies ... Peter Houston@SpinyTrendsMarch 1, 2023
Search Experiment in setting Core Web Vitals benchmark for publishers Google’s Core Web Vitals are seen as the baseline for search performance. But ... Peter Houston@SpinyTrendsFebruary 24, 2023
Search Could Microsoft’s AI search challenge Google’s top spot? Online search has seen its fair share of big players come and go. ... Peter Houston@SpinyTrendsFebruary 17, 2023
Search How will AI-powered search impact publisher revenue? Last week saw the announcement from Google that it plans to integrate the ... Peter Houston@SpinyTrendsFebruary 10, 2023
Search Publishers should craft SEO-friendly URLs For most publishers, the web address for a piece of content is probably ... Peter Houston@SpinyTrendsNovember 23, 2022
Search How topical authority helps publishers win at search SEO’s Holy Grail is to rank highly for every keyword related to your ... Peter Houston@SpinyTrendsNovember 9, 2022
Search Switch from social to SEO strategy grew revenue for NYT According to VP of newsroom strategy at the Athletic, Claudio Cabrera, SEO has ... Peter Houston@SpinyTrendsOctober 21, 2022
Search Google’s Helpful Content update is good news for quality publishers? In August, Google introduced its ‘Helpful Content’ Search update. On releasing the update, ... Peter Houston@SpinyTrendsOctober 14, 2022