Search
Publishers should craft SEO-friendly URLs
For most publishers, the web address for a piece of content is probably ...
Search
How topical authority helps publishers win at search
SEO’s Holy Grail is to rank highly for every keyword related to your ...
Search
Switch from social to SEO strategy grew revenue for NYT
According to VP of newsroom strategy at the Athletic, Claudio Cabrera, SEO has ...
Search
Google’s Helpful Content update is good news for quality publishers?
In August, Google introduced its ‘Helpful Content’ Search update. On releasing the update, ...
Search
Identifying your real SEO competitors
Effective SEO is all about getting as close to the top of the ...
Content
TikTok search growing in key influencer verticals
TikTok’s internal search is never going to replace Google as the most effective ...