Distribution The pros and cons of a journalist developing a personal brand Before social media, the majority of journalists were known only by the publications ... Peter Houston@SpinyTrendsMarch 30, 2022
Content How publishers are using read-it-later apps to increase traffic Digital media is an inherently fragmented space, with audiences accessing content across multiple ... Peter Houston@SpinyTrendsFebruary 4, 2022
Audience Development Facebook outage drives short-term traffic spikes and highlights over centralisation A service outage at Facebook took the social network and associated apps Instagram ... Peter Houston@SpinyTrendsOctober 6, 2021
Content Publishers and broadcasters get ready to tap premium video demand The Independent is joining TV networks in the on-demand video market. The UK ... Peter Houston@SpinyTrendsJuly 28, 2021
Content Do local news initiatives signal a local media fightback? Once the bedrock of the media landscape, local news is an increasingly difficult ... Peter Houston@SpinyTrendsJune 11, 2021
Content Facebook news ban caused steep traffic drop for Australian publishers In response to Australian government plans to force it to pay for linking ... Peter Houston@SpinyTrendsFebruary 24, 2021
Distribution Facebook is trying to fix its relationship with the news business Facebook took a step toward resetting how it works with the news media ... Peter Houston@SpinyTrendsFebruary 3, 2021
Distribution Big Tech vs Australia battle heats up as code finalisation looms As an Australian Senate inquiry into a new News Media code gets under ... Esther Kezia Thorpe@SpinyTrendsJanuary 22, 2021
Distribution Publishers saw success with Facebook’s Instant Articles in 2020 Instant Articles, Facebook’s native reading experience for news articles, produced some surprisingly positive ... Esther Kezia Thorpe@SpinyTrendsJanuary 18, 2021
Distribution After 2020’s streaming subscriptions boom, what’s next for the big players? With much of the world in lockdown, 2020 saw a huge boom in ... Esther Kezia Thorpe@SpinyTrendsJanuary 12, 2021