Subscriptions For better subscriber retention, paid trials are paying off As more publishers have turned their attention to subscriptions, many are now experimenting ... Esther Kezia Thorpe@SpinyTrendsJanuary 27, 2021
Distribution Big Tech vs Australia battle heats up as code finalisation looms As an Australian Senate inquiry into a new News Media code gets under ... Esther Kezia Thorpe@SpinyTrendsJanuary 22, 2021
Distribution Publishers saw success with Facebook’s Instant Articles in 2020 Instant Articles, Facebook’s native reading experience for news articles, produced some surprisingly positive ... Esther Kezia Thorpe@SpinyTrendsJanuary 18, 2021
Distribution After 2020’s streaming subscriptions boom, what’s next for the big players? With much of the world in lockdown, 2020 saw a huge boom in ... Esther Kezia Thorpe@SpinyTrendsJanuary 12, 2021
Subscriptions The Guardian nears 1 million recurring digital supporters as reader contributions surge Voluntary financial contributions to The Guardian’s free journalism have grown 43% during 2020. ... Esther Kezia Thorpe@SpinyTrendsJanuary 6, 2021
Advertising How a NYC Executive Order has provided a vital lifeline for community and ethnic news outlets A 2019 initiative to mandate that agencies in New York had to spend ... Esther Kezia Thorpe@SpinyTrendsDecember 21, 2020
Content The Correspondent closes following brutal renewal rates Low renewal rates, high churn, and below-average membership fees have forced English-language ‘unbreaking ... Esther Kezia Thorpe@SpinyTrendsDecember 21, 2020
Advertising How one Austrian publisher is seeing success with ad-free subscriptions To combat ad-blocking rates and prepare for GDPR compliance, Austrian daily newspaper Der ... Esther Kezia Thorpe@SpinyTrendsDecember 15, 2020
Advertising Google’s ‘heavy’ ad block coming into effect on publisher sites A feature that blocks resource-intensive ads is being rolled out in the latest ... Esther Kezia Thorpe@SpinyTrendsDecember 11, 2020
Content Under threat of increased regulation, Facebook agrees to license news content in the UK As Facebook prepares for a wider rollout of its News tab, it has ... Esther Kezia Thorpe@SpinyTrendsDecember 8, 2020