Advertising
Six digital advertising trends gaining momentum in 2023
When it comes to creating and supporting effective advertising strategies, publishers need to ...
Advertising
Publishers increase investment in growing Ozone platform
The latest additions to the lineup of publishers signing up for the UK’s ...
Advertising
Five trends that will define publishing in 2023
It is no great surprise to read that the media industry will face ...
Advertising
Publishers could gain from advertising spending slowdown
Digital advertising spending declined 1% in November, according to data from Standard Media ...
Advertising
Search for third-party cookie replacement continues
Despite frustrating delays, publishers are ‘pushing ahead’ with their search for a viable ...
Advertising
Direct deals and onsite display grow video advertising revenue
Digital advertising revenues grew ‘exponentially’ in 2021. The IAB reported the global total ...
Advertising
How should publishers measure time spent?
Knowing how long your audience spends with your content is a key metric. ...
Advertising
Publishers cutting ad counts to protect reader data
In print, more advertisements generally mean more money. That legacy thinking has dominated ...
Advertising
Print price hikes force deeper focus on digital revenues
With international inflation rates reaching levels not seen since the 1980s, print production ...
Advertising
How Apple plans to grow its advertising business
Apple is best known as a hardware brand – from iPhones to iPads ...