Writing on the International News Media Association’s Advertising Initiative Blog, Mark Challinor says ...

The dominance of mass-market advertising may be coming to an end as one-size-fits-all ...

The programmatic market could be moving from an open marketplace model, where everyone ...

When it comes to creating and supporting effective advertising strategies, publishers need to ...

The latest additions to the lineup of publishers signing up for the UK’s ...

It is no great surprise to read that the media industry will face ...

Digital advertising spending declined 1% in November, according to data from Standard Media ...

Despite frustrating delays, publishers are ‘pushing ahead’ with their search for a viable ...

Digital advertising revenues grew ‘exponentially’ in 2021. The IAB reported the global total ...

Knowing how long your audience spends with your content is a key metric. ...