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Print price hikes force deeper focus on digital revenues
With international inflation rates reaching levels not seen since the 1980s, print production ...
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How Apple plans to grow its advertising business
Apple is best known as a hardware brand – from iPhones to iPads ...
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Publishers can fight the advertising slowdown
A recent article in the Guardian said the $850 billion global advertising market ...
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Advertising could be the answer to streaming market growth
Although Disney and Netflix have almost exactly the same number of subscribers, for ...
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Desktop adblocking is on the rise again
The increase of adblocking on the desktop began to slow in 2016, reaching ...
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Google pauses third-party cookie phaseout until next year
There were rumors at the Cannes Lions Festival this year that maybe the ...
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Which ad optimization factors are impacting CPM rates?
The new Advertising Performance Benchmark report from Sovrn, a Colorado-based ad-tech firm, delivers ...
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Programmatic ad spend wasted on made-for-advertising sites
Advertisers are spending millions of dollars on made-for-advertising sites (MFA) designed to trick ...
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Pressure builds for agencies and publishers to act on climate crisis
With temperatures soaring in many parts of the world this summer, the climate ...
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Global advertising market continues to deliver steady growth
Despite fears that the global economy is heading into recession, the international advertising ...