Advertising
Direct deals and onsite display grow video advertising revenue
Digital advertising revenues grew ‘exponentially’ in 2021. The IAB reported the global total ...
Advertising
How should publishers measure time spent?
Knowing how long your audience spends with your content is a key metric. ...
Advertising
Publishers cutting ad counts to protect reader data
In print, more advertisements generally mean more money. That legacy thinking has dominated ...
Advertising
Print price hikes force deeper focus on digital revenues
With international inflation rates reaching levels not seen since the 1980s, print production ...
Advertising
How Apple plans to grow its advertising business
Apple is best known as a hardware brand – from iPhones to iPads ...
Advertising
Publishers can fight the advertising slowdown
A recent article in the Guardian said the $850 billion global advertising market ...
Advertising
Advertising could be the answer to streaming market growth
Although Disney and Netflix have almost exactly the same number of subscribers, for ...
Advertising
Desktop adblocking is on the rise again
The increase of adblocking on the desktop began to slow in 2016, reaching ...
Advertising
Google pauses third-party cookie phaseout until next year
There were rumors at the Cannes Lions Festival this year that maybe the ...
Advertising
Which ad optimization factors are impacting CPM rates?
The new Advertising Performance Benchmark report from Sovrn, a Colorado-based ad-tech firm, delivers ...