Advertising Five advertising trends that are changing media buying Writing on the International News Media Association’s Advertising Initiative Blog, Mark Challinor says ... Peter Houston@SpinyTrendsMay 26, 2023
Advertising Using attention metrics to create personalized advertising The dominance of mass-market advertising may be coming to an end as one-size-fits-all ... Peter Houston@SpinyTrendsApril 26, 2023
Advertising Shifts in the programmatic market could benefit publishers The programmatic market could be moving from an open marketplace model, where everyone ... Peter Houston@SpinyTrendsMarch 15, 2023
Advertising Six digital advertising trends gaining momentum in 2023 When it comes to creating and supporting effective advertising strategies, publishers need to ... Peter Houston@SpinyTrendsMarch 10, 2023
Advertising Publishers increase investment in growing Ozone platform The latest additions to the lineup of publishers signing up for the UK’s ... Peter Houston@SpinyTrendsMarch 3, 2023
Advertising Five trends that will define publishing in 2023 It is no great surprise to read that the media industry will face ... Peter Houston@SpinyTrendsJanuary 11, 2023
Advertising Publishers could gain from advertising spending slowdown Digital advertising spending declined 1% in November, according to data from Standard Media ... Peter Houston@SpinyTrendsDecember 21, 2022
Advertising Search for third-party cookie replacement continues Despite frustrating delays, publishers are ‘pushing ahead’ with their search for a viable ... Peter Houston@SpinyTrendsDecember 14, 2022
Advertising Direct deals and onsite display grow video advertising revenue Digital advertising revenues grew ‘exponentially’ in 2021. The IAB reported the global total ... Peter Houston@SpinyTrendsNovember 11, 2022
Advertising How should publishers measure time spent? Knowing how long your audience spends with your content is a key metric. ... Peter Houston@SpinyTrendsNovember 4, 2022