Advertising Six digital advertising trends gaining momentum in 2023 When it comes to creating and supporting effective advertising strategies, publishers need to ... Peter Houston@SpinyTrendsMarch 10, 2023
Advertising Publishers increase investment in growing Ozone platform The latest additions to the lineup of publishers signing up for the UK’s ... Peter Houston@SpinyTrendsMarch 3, 2023
Advertising Five trends that will define publishing in 2023 It is no great surprise to read that the media industry will face ... Peter Houston@SpinyTrendsJanuary 11, 2023
Advertising Publishers could gain from advertising spending slowdown Digital advertising spending declined 1% in November, according to data from Standard Media ... Peter Houston@SpinyTrendsDecember 21, 2022
Advertising Search for third-party cookie replacement continues Despite frustrating delays, publishers are ‘pushing ahead’ with their search for a viable ... Peter Houston@SpinyTrendsDecember 14, 2022
Advertising Direct deals and onsite display grow video advertising revenue Digital advertising revenues grew ‘exponentially’ in 2021. The IAB reported the global total ... Peter Houston@SpinyTrendsNovember 11, 2022
Advertising How should publishers measure time spent? Knowing how long your audience spends with your content is a key metric. ... Peter Houston@SpinyTrendsNovember 4, 2022
Advertising Publishers cutting ad counts to protect reader data In print, more advertisements generally mean more money. That legacy thinking has dominated ... Peter Houston@SpinyTrendsOctober 26, 2022
Advertising Print price hikes force deeper focus on digital revenues With international inflation rates reaching levels not seen since the 1980s, print production ... Peter Houston@SpinyTrendsSeptember 9, 2022
Advertising How Apple plans to grow its advertising business Apple is best known as a hardware brand – from iPhones to iPads ... Peter Houston@SpinyTrendsSeptember 2, 2022