Advertising You don’t have to choose sides in the advertising vs subscriptions debate The great refocusing on reader revenues shunted advertising sales down the priority list ... Peter Houston@SpinyTrends2 days ago
Advertising A bad advertising experience is bad publishing strategy We have all visited websites where the advertising looks decidedly suspicious – promising ... Peter Houston@SpinyTrends7 days ago
Advertising IAB report spotlights ‘exponential growth’ in digital advertising According to the latest full year Internet Advertising Revenue Report by IAB and ... Peter Houston@SpinyTrendsApril 29, 2022
Advertising UK publisher alliance looks to support global advertising growth The Ozone Project, an advertising and audience platform owned and operated by an ... Peter Houston@SpinyTrendsApril 15, 2022
Advertising Google announces next stage of privacy sandbox testing Google is setting up the next stage of Privacy Sandbox testing, including the ... Peter Houston@SpinyTrendsApril 8, 2022
Advertising How much publisher revenue is lost to ad-tech fees? It’s no secret that ad-tech vendors take a lot of money out of ... Peter Houston@SpinyTrendsMarch 16, 2022
Advertising Why publishers’ advertising revenues jumped last year The promise of significant digital rewards came true for some publishers in 2021. ... Peter Houston@SpinyTrendsMarch 9, 2022
Advertising Rival industries eye advertising revenue from customer data Engaging, relevant, informative content used to be the gold standard for advertisers seeking ... Peter Houston@SpinyTrendsFebruary 18, 2022
Advertising Are there any benefits in sticking with Google AMP? According to a recent article in the UK’s Press Gazette, some publishers are ... Peter Houston@SpinyTrendsFebruary 16, 2022
Advertising Amazon’s advertising revenues were more than $31 billion in 2021 According to Amazon’s full year results for 2021, reported at the beginning of ... Peter Houston@SpinyTrendsFebruary 9, 2022