Advertising Native advertising spend expected to grow by more than 20% in 2021 Advertising is enjoying a post-pandemic comeback with the global ad market predicted to ... Peter Houston@SpinyTrendsAugust 4, 2021
Advertising Digital advertising market disrupted by online service companies With the advertising market rebounding, online service companies that saw their engagement spike ... Peter Houston@SpinyTrendsJuly 23, 2021
Advertising Apple privacy lockdown pushes advertising budgets to Android The majority of iPhone and iPad permission prompts have been declined since Apple ... Peter Houston@SpinyTrendsJuly 9, 2021
Advertising Third-party cookies win reprieve until late 2023 following broad discontent Recognising growing calls for better privacy protection, Google promised to “phase out” third-party ... Peter Houston@SpinyTrendsJune 30, 2021
Advertising Contextual advertising could replace and improve on behavioural targeting Advertisers on the hunt for post-cookie targeting alternatives are looking closely at contextual ... Peter Houston@SpinyTrendsJune 9, 2021
Advertising Without cookie replacement, UK publishers could lose ‘hundreds of millions’ in revenue It’s just over six months until Google effectively ends third-party cookies and the ... Peter Houston@SpinyTrendsJune 2, 2021
Advertising Survey says users willing to unblock advertising if it is non-intrusive The use of adblockers is a challenge for publishers that rely on advertising ... Peter Houston@SpinyTrendsMay 14, 2021
Advertising Post-pandemic advertising recovery stronger than expected Reader revenues were the big publishing story at the peak of the pandemic, ... Peter Houston@SpinyTrendsApril 21, 2021
Advertising Amazon is growing its share of the digital advertising market Global ecommerce giant Amazon is chipping away at Google’s lead in digital advertising. ... Peter Houston@SpinyTrendsApril 14, 2021
Advertising Google’s annual Ad Safety Report identifies 3.1 billion bad ads Google’s annual Ads Safety Report has indicated an increase in malicious advertising in ... Peter Houston@SpinyTrendsMarch 26, 2021