Advertising How to develop effective retention strategies The conventional wisdom says that acquiring a new customer can cost as much ... Peter Houston@SpinyTrendsJune 1, 2022
Advertising You don’t have to choose sides in the advertising vs subscriptions debate The great refocusing on reader revenues shunted advertising sales down the priority list ... Peter Houston@SpinyTrendsMay 18, 2022
Advertising A bad advertising experience is bad publishing strategy We have all visited websites where the advertising looks decidedly suspicious – promising ... Peter Houston@SpinyTrendsMay 13, 2022
Advertising IAB report spotlights ‘exponential growth’ in digital advertising According to the latest full year Internet Advertising Revenue Report by IAB and ... Peter Houston@SpinyTrendsApril 29, 2022
Advertising UK publisher alliance looks to support global advertising growth The Ozone Project, an advertising and audience platform owned and operated by an ... Peter Houston@SpinyTrendsApril 15, 2022
Advertising Google announces next stage of privacy sandbox testing Google is setting up the next stage of Privacy Sandbox testing, including the ... Peter Houston@SpinyTrendsApril 8, 2022
Advertising How much publisher revenue is lost to ad-tech fees? It’s no secret that ad-tech vendors take a lot of money out of ... Peter Houston@SpinyTrendsMarch 16, 2022
Advertising Why publishers’ advertising revenues jumped last year The promise of significant digital rewards came true for some publishers in 2021. ... Peter Houston@SpinyTrendsMarch 9, 2022
Advertising Rival industries eye advertising revenue from customer data Engaging, relevant, informative content used to be the gold standard for advertisers seeking ... Peter Houston@SpinyTrendsFebruary 18, 2022
Advertising Are there any benefits in sticking with Google AMP? According to a recent article in the UK’s Press Gazette, some publishers are ... Peter Houston@SpinyTrendsFebruary 16, 2022