Advertising
How to develop effective retention strategies
The conventional wisdom says that acquiring a new customer can cost as much ...
Advertising
You don’t have to choose sides in the advertising vs subscriptions debate
The great refocusing on reader revenues shunted advertising sales down the priority list ...
Advertising
A bad advertising experience is bad publishing strategy
We have all visited websites where the advertising looks decidedly suspicious – promising ...
Advertising
IAB report spotlights ‘exponential growth’ in digital advertising
According to the latest full year Internet Advertising Revenue Report by IAB and ...
Advertising
UK publisher alliance looks to support global advertising growth
The Ozone Project, an advertising and audience platform owned and operated by an ...
Advertising
Google announces next stage of privacy sandbox testing
Google is setting up the next stage of Privacy Sandbox testing, including the ...
Advertising
How much publisher revenue is lost to ad-tech fees?
It’s no secret that ad-tech vendors take a lot of money out of ...
Advertising
Why publishers’ advertising revenues jumped last year
The promise of significant digital rewards came true for some publishers in 2021. ...
Advertising
Rival industries eye advertising revenue from customer data
Engaging, relevant, informative content used to be the gold standard for advertisers seeking ...
Advertising
Are there any benefits in sticking with Google AMP?
According to a recent article in the UK’s Press Gazette, some publishers are ...