Advertising
How much publisher revenue is lost to ad-tech fees?
It’s no secret that ad-tech vendors take a lot of money out of ...
Advertising
Why publishers’ advertising revenues jumped last year
The promise of significant digital rewards came true for some publishers in 2021. ...
Advertising
Rival industries eye advertising revenue from customer data
Engaging, relevant, informative content used to be the gold standard for advertisers seeking ...
Advertising
Are there any benefits in sticking with Google AMP?
According to a recent article in the UK’s Press Gazette, some publishers are ...
Advertising
Amazon’s advertising revenues were more than $31 billion in 2021
According to Amazon’s full year results for 2021, reported at the beginning of ...
Advertising
Topics to replace FLoCs in Google’s plans post third-party cookies
The latest development in Google’s efforts to find a third-party cookie replacement involves ...
Advertising
Marketers focus on advertising creative as programmatic optimisation stalls
Advertising creative was never high on the agenda for programmatic advertisers; ad optimisation ...
Advertising
Agency rebrand points at post-advertising metaverse
David Jones, CEO of The Brandtech Group, formerly known as You & Mr ...
Advertising
Reuters Institute reports revenue and confidence up for publishers
A survey of more than 240 senior publishing leaders from 52 countries shows ...
Advertising
What can publishers take away from 2021?
Last year might have been better than the COVID-19 catastrophe that was 2020, ...