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With the end of third-party cookies in sight, what are the alternatives?

With the phasing out of third-party cookies on the horizon for users of ...

Esther Kezia Thorpe @SpinyTrendsSeptember 3, 2020

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A silver lining for the COVID-stricken ad market

The ad market in the U.S. has been hit hard by the coronavirus ...

Esther Kezia Thorpe @SpinyTrendsAugust 26, 2020

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Google Adds New Capabilities For Audio Ad Buying in Ad Manager

Google launched a beta version of its new audio Ad Manager offering on ...

Pliny the Editor @SpinyTrendsAugust 7, 2020

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Mobile Advertising Shows Growth In The UK Despite The Pandemic

WARC released its annual report this week on The State of the Industry: ...

Pliny the Editor @SpinyTrendsAugust 7, 2020

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Ad Industry Launches Partnership for Responsible Addressable Media

The Partnership for Responsible Addressable Media has been formed to address Google and ...

Pliny the Editor @SpinyTrendsAugust 5, 2020

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ViacomCBS will Launch EyeQ, A Unified Video Ad Platfrom

On Tuesday, ViacomCBS announced they would be launching EyeQ later this fall. The ...

Pliny the Editor @SpinyTrendsAugust 5, 2020

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Brands Increasingly Opt For In-House Programmatic as Cookies Demise Looms

The in-house programmatic ads trend has gone from emerging to dominant one as ...

Mariam Aliabadi @SpinyTrendsAugust 4, 2020

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Facebook Ad Boycott Had Little Impact on Its Revenue

While the advertisers who have boycotted Facebook since June, in protest of the ...

Mariam Aliabadi @SpinyTrendsAugust 3, 2020

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Big Tech’s Q2 Earnings Report Surpasses Expectations, Highlighting Their Market Dominance

Apple, Alphabet, Amazon, and Facebook reported their impressive Q2 earnings, one day after ...

Mariam Aliabadi @SpinyTrendsJuly 31, 2020

analysts-fear-tv-viewership-pre-pandemic-levels

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Analysts Fear TV May Not Recover Pre-Pandemic Viewership Levels

After a jump in viewership figures due to rising pandemic concerns in March ...

Mariam Aliabadi @SpinyTrendsJuly 29, 2020

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