Advertising
Global advertising market continues to deliver steady growth
Despite fears that the global economy is heading into recession, the international advertising ...
Advertising
Publishing technology on the agenda at the Cannes Lions festival
Originally inspired by the Cannes Film Festival, the annual Cannes Lions International Festival ...
Advertising
‘Positivity and progress’ at the FIPP World Media Congress
It would be easy to be negative after the last couple of years. ...
Advertising
Publishers eye audio investment as revenues grow 500%
Challenged in many other areas of their business, publishers are finding comfort in ...
Advertising
Publishing’s first-party data challenge impacts the whole ad ecosystem
It’s generally acknowledged that there will be no silver-bullet solution to the ad ...
Advertising
How to develop effective retention strategies
The conventional wisdom says that acquiring a new customer can cost as much ...
Advertising
You don’t have to choose sides in the advertising vs subscriptions debate
The great refocusing on reader revenues shunted advertising sales down the priority list ...
Advertising
A bad advertising experience is bad publishing strategy
We have all visited websites where the advertising looks decidedly suspicious – promising ...
Advertising
IAB report spotlights ‘exponential growth’ in digital advertising
According to the latest full year Internet Advertising Revenue Report by IAB and ...
Advertising
UK publisher alliance looks to support global advertising growth
The Ozone Project, an advertising and audience platform owned and operated by an ...