Advertising Topics to replace FLoCs in Google’s plans post third-party cookies The latest development in Google’s efforts to find a third-party cookie replacement involves ... Peter Houston@SpinyTrendsFebruary 2, 2022
Advertising Marketers focus on advertising creative as programmatic optimisation stalls Advertising creative was never high on the agenda for programmatic advertisers; ad optimisation ... Peter Houston@SpinyTrendsJanuary 28, 2022
Advertising Agency rebrand points at post-advertising metaverse David Jones, CEO of The Brandtech Group, formerly known as You & Mr ... Peter Houston@SpinyTrendsJanuary 21, 2022
Advertising Reuters Institute reports revenue and confidence up for publishers A survey of more than 240 senior publishing leaders from 52 countries shows ... Peter Houston@SpinyTrendsJanuary 12, 2022
Advertising What can publishers take away from 2021? Last year might have been better than the COVID-19 catastrophe that was 2020, ... Peter Houston@SpinyTrendsJanuary 5, 2022
Advertising Advertising market growth to beat industry records in 2021 End-of-year forecasts for 2021’s advertising market growth are better than expected, showing a ... Peter Houston@SpinyTrendsDecember 8, 2021
Advertising Platforms hold on to overwhelming share of US digital ad revenue Publishers may be celebrating the recovery in the advertising market, but they won’t ... Peter Houston@SpinyTrendsNovember 19, 2021
Advertising Ad loading times allegedly throttled by Google to boost AMP New court documents allege Google has deliberately throttled ad loading times to promote ... Peter Houston@SpinyTrendsNovember 12, 2021
Advertising Revenue diversification back in focus with ad come-back Subscription revenues have dominated publishing strategy trends recently. But the 30% growth forecast ... Peter Houston@SpinyTrendsOctober 8, 2021
Advertising How publishers can maximise digital advertising revenue From Big-tech’s increasing share of the digital ad market to a convoluted ad-tech ... Peter Houston@SpinyTrendsSeptember 17, 2021