Advertising
Desktop adblocking is on the rise again
The increase of adblocking on the desktop began to slow in 2016, reaching ...
Advertising
Google pauses third-party cookie phaseout until next year
There were rumors at the Cannes Lions Festival this year that maybe the ...
Advertising
Which ad optimization factors are impacting CPM rates?
The new Advertising Performance Benchmark report from Sovrn, a Colorado-based ad-tech firm, delivers ...
Advertising
Programmatic ad spend wasted on made-for-advertising sites
Advertisers are spending millions of dollars on made-for-advertising sites (MFA) designed to trick ...
Advertising
Pressure builds for agencies and publishers to act on climate crisis
With temperatures soaring in many parts of the world this summer, the climate ...
Advertising
Global advertising market continues to deliver steady growth
Despite fears that the global economy is heading into recession, the international advertising ...
Advertising
Publishing technology on the agenda at the Cannes Lions festival
Originally inspired by the Cannes Film Festival, the annual Cannes Lions International Festival ...
Advertising
‘Positivity and progress’ at the FIPP World Media Congress
It would be easy to be negative after the last couple of years. ...
Advertising
Publishers eye audio investment as revenues grow 500%
Challenged in many other areas of their business, publishers are finding comfort in ...
Advertising
Publishing’s first-party data challenge impacts the whole ad ecosystem
It’s generally acknowledged that there will be no silver-bullet solution to the ad ...