Advertising
Topics to replace FLoCs in Google’s plans post third-party cookies
The latest development in Google’s efforts to find a third-party cookie replacement involves ...
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Marketers focus on advertising creative as programmatic optimisation stalls
Advertising creative was never high on the agenda for programmatic advertisers; ad optimisation ...
Advertising
Agency rebrand points at post-advertising metaverse
David Jones, CEO of The Brandtech Group, formerly known as You & Mr ...
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Reuters Institute reports revenue and confidence up for publishers
A survey of more than 240 senior publishing leaders from 52 countries shows ...
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What can publishers take away from 2021?
Last year might have been better than the COVID-19 catastrophe that was 2020, ...
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Advertising market growth to beat industry records in 2021
End-of-year forecasts for 2021’s advertising market growth are better than expected, showing a ...
Advertising
Platforms hold on to overwhelming share of US digital ad revenue
Publishers may be celebrating the recovery in the advertising market, but they won’t ...
Advertising
Ad loading times allegedly throttled by Google to boost AMP
New court documents allege Google has deliberately throttled ad loading times to promote ...
Advertising
Revenue diversification back in focus with ad come-back
Subscription revenues have dominated publishing strategy trends recently. But the 30% growth forecast ...
Advertising
How publishers can maximise digital advertising revenue
From Big-tech’s increasing share of the digital ad market to a convoluted ad-tech ...