Advertising Publishers cutting ad counts to protect reader data In print, more advertisements generally mean more money. That legacy thinking has dominated ... Peter Houston@SpinyTrendsOctober 26, 2022
Advertising Print price hikes force deeper focus on digital revenues With international inflation rates reaching levels not seen since the 1980s, print production ... Peter Houston@SpinyTrendsSeptember 9, 2022
Advertising How Apple plans to grow its advertising business Apple is best known as a hardware brand – from iPhones to iPads ... Peter Houston@SpinyTrendsSeptember 2, 2022
Advertising Publishers can fight the advertising slowdown A recent article in the Guardian said the $850 billion global advertising market ... Peter Houston@SpinyTrendsAugust 26, 2022
Advertising Advertising could be the answer to streaming market growth Although Disney and Netflix have almost exactly the same number of subscribers, for ... Peter Houston@SpinyTrendsAugust 19, 2022
Advertising Desktop adblocking is on the rise again The increase of adblocking on the desktop began to slow in 2016, reaching ... Peter Houston@SpinyTrendsAugust 12, 2022
Advertising Google pauses third-party cookie phaseout until next year There were rumors at the Cannes Lions Festival this year that maybe the ... Peter Houston@SpinyTrendsAugust 10, 2022
Advertising Which ad optimization factors are impacting CPM rates? The new Advertising Performance Benchmark report from Sovrn, a Colorado-based ad-tech firm, delivers ... Peter Houston@SpinyTrendsAugust 5, 2022
Advertising Programmatic ad spend wasted on made-for-advertising sites Advertisers are spending millions of dollars on made-for-advertising sites (MFA) designed to trick ... Peter Houston@SpinyTrendsJuly 27, 2022
Advertising Pressure builds for agencies and publishers to act on climate crisis With temperatures soaring in many parts of the world this summer, the climate ... Peter Houston@SpinyTrendsJuly 15, 2022