Advertising Desktop adblocking is on the rise again The increase of adblocking on the desktop began to slow in 2016, reaching ... Peter Houston@SpinyTrendsAugust 12, 2022
Advertising Google pauses third-party cookie phaseout until next year There were rumors at the Cannes Lions Festival this year that maybe the ... Peter Houston@SpinyTrendsAugust 10, 2022
Advertising Which ad optimization factors are impacting CPM rates? The new Advertising Performance Benchmark report from Sovrn, a Colorado-based ad-tech firm, delivers ... Peter Houston@SpinyTrendsAugust 5, 2022
Advertising Programmatic ad spend wasted on made-for-advertising sites Advertisers are spending millions of dollars on made-for-advertising sites (MFA) designed to trick ... Peter Houston@SpinyTrendsJuly 27, 2022
Advertising Pressure builds for agencies and publishers to act on climate crisis With temperatures soaring in many parts of the world this summer, the climate ... Peter Houston@SpinyTrendsJuly 15, 2022
Advertising Global advertising market continues to deliver steady growth Despite fears that the global economy is heading into recession, the international advertising ... Peter Houston@SpinyTrendsJuly 1, 2022
Advertising Publishing technology on the agenda at the Cannes Lions festival Originally inspired by the Cannes Film Festival, the annual Cannes Lions International Festival ... Peter Houston@SpinyTrendsJune 29, 2022
Advertising ‘Positivity and progress’ at the FIPP World Media Congress It would be easy to be negative after the last couple of years. ... Peter Houston@SpinyTrendsJune 17, 2022
Advertising Publishers eye audio investment as revenues grow 500% Challenged in many other areas of their business, publishers are finding comfort in ... Peter Houston@SpinyTrendsJune 15, 2022
Advertising Publishing’s first-party data challenge impacts the whole ad ecosystem It’s generally acknowledged that there will be no silver-bullet solution to the ad ... Peter Houston@SpinyTrendsJune 3, 2022