Advertising Google announces next stage of privacy sandbox testing Google is setting up the next stage of Privacy Sandbox testing, including the ... Peter Houston@SpinyTrendsApril 8, 2022
Advertising How much publisher revenue is lost to ad-tech fees? It’s no secret that ad-tech vendors take a lot of money out of ... Peter Houston@SpinyTrendsMarch 16, 2022
Advertising Why publishers’ advertising revenues jumped last year The promise of significant digital rewards came true for some publishers in 2021. ... Peter Houston@SpinyTrendsMarch 9, 2022
Advertising Rival industries eye advertising revenue from customer data Engaging, relevant, informative content used to be the gold standard for advertisers seeking ... Peter Houston@SpinyTrendsFebruary 18, 2022
Advertising Are there any benefits in sticking with Google AMP? According to a recent article in the UK’s Press Gazette, some publishers are ... Peter Houston@SpinyTrendsFebruary 16, 2022
Advertising Amazon’s advertising revenues were more than $31 billion in 2021 According to Amazon’s full year results for 2021, reported at the beginning of ... Peter Houston@SpinyTrendsFebruary 9, 2022
Advertising Topics to replace FLoCs in Google’s plans post third-party cookies The latest development in Google’s efforts to find a third-party cookie replacement involves ... Peter Houston@SpinyTrendsFebruary 2, 2022
Advertising Marketers focus on advertising creative as programmatic optimisation stalls Advertising creative was never high on the agenda for programmatic advertisers; ad optimisation ... Peter Houston@SpinyTrendsJanuary 28, 2022
Advertising Agency rebrand points at post-advertising metaverse David Jones, CEO of The Brandtech Group, formerly known as You & Mr ... Peter Houston@SpinyTrendsJanuary 21, 2022
Advertising Reuters Institute reports revenue and confidence up for publishers A survey of more than 240 senior publishing leaders from 52 countries shows ... Peter Houston@SpinyTrendsJanuary 12, 2022