Audience Development Reader personas and the future of AI recommendations AI recommendation systems are being used by almost 70% of news publishers, according ... Peter Houston@SpinyTrendsFebruary 8, 2023
Audience Development TikTok strategies increasingly important for publishers Publishers are looking beyond the more established social media platforms for engagement. TikTok ... Peter Houston@SpinyTrendsJanuary 13, 2023
Audience Development Does the 80-20 Rule apply to audience metrics? Identifying the content that drives the biggest share of audience engagement is crucial ... Peter Houston@SpinyTrendsDecember 16, 2022
Audience Development Five strategies for engaging and retaining audiences Getting readers through the front door is only the first step in building ... Peter Houston@SpinyTrendsDecember 9, 2022
Audience Development Two tactics to convert print readers to digital Rising print production and distribution costs are squeezing margins for many legacy print ... Peter Houston@SpinyTrendsDecember 2, 2022
Audience Development Focus on these five media strategies for 2023 With just a month to go until the end of 2022, now is ... Peter Houston@SpinyTrendsNovember 30, 2022
Audience Development Is consulting revenue a possibility for publishers? Iconic magazine brand Time is the latest in a line of publishing companies ... Peter Houston@SpinyTrendsSeptember 28, 2022
Audience Development How publishers are using personalization Personalization has been a buzzword in publishing for several years, but there isn’t ... Peter Houston@SpinyTrendsAugust 3, 2022
Audience Development Understanding the opportunities in email newsletters This year, for the first time in its 10-year history, The Digital News ... Peter Houston@SpinyTrendsJuly 6, 2022
Advertising How to develop effective retention strategies The conventional wisdom says that acquiring a new customer can cost as much ... Peter Houston@SpinyTrendsJune 1, 2022