Audience Development
Two tactics to convert print readers to digital
Rising print production and distribution costs are squeezing margins for many legacy print ...
Audience Development
Focus on these five media strategies for 2023
With just a month to go until the end of 2022, now is ...
Audience Development
Is consulting revenue a possibility for publishers?
Iconic magazine brand Time is the latest in a line of publishing companies ...
Audience Development
How publishers are using personalization
Personalization has been a buzzword in publishing for several years, but there isn’t ...
Audience Development
Understanding the opportunities in email newsletters
This year, for the first time in its 10-year history, The Digital News ...
Advertising
How to develop effective retention strategies
The conventional wisdom says that acquiring a new customer can cost as much ...
Audience Development
Newsletters, podcasts and mobile apps are trusted audience engagement tools
Publishers are suckers for bright shiny things. But while innovation is essential in ...
Audience Development
Publisher paywall options are getting more sophisticated
After years of positive press, it looks like the shine is finally coming ...
Audience Development
Delivering digital magazine subscription growth
The latest UK publishing industry subscription figures showed digital magazine subscription growth increasing ...
Audience Development
Puzzles and games power relationships with readers
The world went crazy for Wordle this year and the simple word game’s ...