Audience Development
The power of audience and community in digital publishing
Writing recently on her blog, former LA Times audience engagement editor Adrianna Lacy ...
Audience Development
The best times to post to social platforms in 2023
The annual analysis of the best times to post to the major social ...
Audience Development
Publishers are starting to see Reddit as an opportunity
Clocking up more than 1.6 billion monthly visits from 430 million monthly active ...
Audience Development
Facebook referral traffic to publishers has ‘plummeted’
Press Gazette is reporting that Facebook referral traffic has ‘plummeted’ on the back ...
Audience Development
Meeting reader needs drives engaging audience experiences
Over recent years, there have been many studies done around reader needs, each ...
Audience Development
What is the real value of Facebook to publishers?
A report commissioned by Meta about Facebook’s relationship with news providers said that ...
Audience Development
New report benchmarks social media reach
Social media usage is higher than ever, but publishers might not be making ...
Audience Development
Reader personas and the future of AI recommendations
AI recommendation systems are being used by almost 70% of news publishers, according ...
Audience Development
TikTok strategies increasingly important for publishers
Publishers are looking beyond the more established social media platforms for engagement. TikTok ...
Audience Development
Does the 80-20 Rule apply to audience metrics?
Identifying the content that drives the biggest share of audience engagement is crucial ...