Audience Development The power of audience and community in digital publishing Writing recently on her blog, former LA Times audience engagement editor Adrianna Lacy ... Peter Houston@SpinyTrendsMay 24, 2023
Audience Development The best times to post to social platforms in 2023 The annual analysis of the best times to post to the major social ... Peter Houston@SpinyTrendsMay 17, 2023
Audience Development Publishers are starting to see Reddit as an opportunity Clocking up more than 1.6 billion monthly visits from 430 million monthly active ... Peter Houston@SpinyTrendsMay 12, 2023
Audience Development Facebook referral traffic to publishers has ‘plummeted’ Press Gazette is reporting that Facebook referral traffic has ‘plummeted’ on the back ... Peter Houston@SpinyTrendsMay 10, 2023
Audience Development Meeting reader needs drives engaging audience experiences Over recent years, there have been many studies done around reader needs, each ... Peter Houston@SpinyTrendsApril 14, 2023
Audience Development What is the real value of Facebook to publishers? A report commissioned by Meta about Facebook’s relationship with news providers said that ... Peter Houston@SpinyTrendsApril 5, 2023
Audience Development New report benchmarks social media reach Social media usage is higher than ever, but publishers might not be making ... Peter Houston@SpinyTrendsMarch 22, 2023
Audience Development Reader personas and the future of AI recommendations AI recommendation systems are being used by almost 70% of news publishers, according ... Peter Houston@SpinyTrendsFebruary 8, 2023
Audience Development TikTok strategies increasingly important for publishers Publishers are looking beyond the more established social media platforms for engagement. TikTok ... Peter Houston@SpinyTrendsJanuary 13, 2023
Audience Development Does the 80-20 Rule apply to audience metrics? Identifying the content that drives the biggest share of audience engagement is crucial ... Peter Houston@SpinyTrendsDecember 16, 2022