Audience Development
Reader personas and the future of AI recommendations
AI recommendation systems are being used by almost 70% of news publishers, according ...
Audience Development
TikTok strategies increasingly important for publishers
Publishers are looking beyond the more established social media platforms for engagement. TikTok ...
Audience Development
Does the 80-20 Rule apply to audience metrics?
Identifying the content that drives the biggest share of audience engagement is crucial ...
Audience Development
Five strategies for engaging and retaining audiences
Getting readers through the front door is only the first step in building ...
Audience Development
Two tactics to convert print readers to digital
Rising print production and distribution costs are squeezing margins for many legacy print ...
Audience Development
Focus on these five media strategies for 2023
With just a month to go until the end of 2022, now is ...
Audience Development
Is consulting revenue a possibility for publishers?
Iconic magazine brand Time is the latest in a line of publishing companies ...
Audience Development
How publishers are using personalization
Personalization has been a buzzword in publishing for several years, but there isn’t ...
Audience Development
Understanding the opportunities in email newsletters
This year, for the first time in its 10-year history, The Digital News ...
Advertising
How to develop effective retention strategies
The conventional wisdom says that acquiring a new customer can cost as much ...