Audience Development Archives

Audience Development

Trust in traditional media has declined to an all-time low and that’s a ...

Peter Houston @SpinyTrendsMarch 12, 2021

Audience Development

With commutes cancelled and classrooms closed, stay-at-home audiences are looking for knowledge and ...

Peter Houston @SpinyTrendsMarch 5, 2021

Audience Development

As tough as 2020 was, subscription growth was strong for many magazine publishers. ...

Peter Houston @SpinyTrendsFebruary 12, 2021

Audience Development

Publishers using Instagram is not a new phenomena, but newspapers appointing a dedicated ...

Peter Houston @SpinyTrendsFebruary 5, 2021

Advertising

Advertisers have been stopping their ads from appearing against a growing list of ...

Peter Houston @SpinyTrendsJanuary 25, 2021

Audience Development

A number of publishers are doubling down on the business community, with new ...

Esther Kezia Thorpe @SpinyTrendsNovember 20, 2020

Advertising

Publishers and brands are turning to unchartered territory in the wine market to ...

Mariam Aliabadi @SpinyTrendsNovember 9, 2020

Audience Development

Recent research by Echobox has revealed Facebook’s penalization algorithm reduces traffic based on ...

Mariam Aliabadi @SpinyTrendsOctober 7, 2020

Audience Development

The three-year-old publisher, Axios, looks set to remain profitable this year, despite difficult ...

Esther Kezia Thorpe @SpinyTrendsOctober 6, 2020

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