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Audience Development

Audience Development

Publishers are pushing membership in a bid to retain pandemic sign ups

As tough as 2020 was, subscription growth was strong for many magazine publishers. ...
Peter HoustonPeter Houston@SpinyTrendsFebruary 12, 2021
Audience Development

WaPo latest publisher to look to Instagram to grow subscriptions

Publishers using Instagram is not a new phenomena, but newspapers appointing a dedicated ...
Peter HoustonPeter Houston@SpinyTrendsFebruary 5, 2021
Advertising

Political audiences are not all bad news for advertisers

Advertisers have been stopping their ads from appearing against a growing list of ...
Peter HoustonPeter Houston@SpinyTrendsJanuary 25, 2021
Audience Development

Publishers target business professionals with new launches and acquisitions

A number of publishers are doubling down on the business community, with new ...
Esther Kezia ThorpeEsther Kezia Thorpe@SpinyTrendsNovember 20, 2020
Advertising

Brands are turning towards a new revenue stream: Wine

Publishers and brands are turning to unchartered territory in the wine market to ...
Mariam AliabadiMariam Aliabadi@SpinyTrendsNovember 9, 2020
how-to-get-around-facebooks-penalisation-algorithm
Audience Development

How Facebook’s penalization algorithm is impacting publishers

Recent research by Echobox has revealed Facebook’s penalization algorithm reduces traffic based on ...
Mariam AliabadiMariam Aliabadi@SpinyTrendsOctober 7, 2020
Audience Development

Why ‘smart brevity’ is paying off for Axios

The three-year-old publisher, Axios, looks set to remain profitable this year, despite difficult ...
Esther Kezia ThorpeEsther Kezia Thorpe@SpinyTrendsOctober 6, 2020

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