Audience Development Archives

Audience Development

According to subscription management platform Zuora, subscription revenue grew 16% for publishers in ...

Peter Houston @SpinyTrendsSeptember 1, 2021

Audience Development

Only 10 years ago, mobile readers accounted for less than 10% of web ...

Peter Houston @SpinyTrendsAugust 20, 2021

Audience Development

Social media network Reddit recently announced a new funding round, in which it ...

Peter Houston @SpinyTrendsAugust 18, 2021

Audience Development

Social media was supposed to kill off email. Instead email newsletters have become ...

Peter Houston @SpinyTrendsAugust 6, 2021

Audience Development

AI is being touted as a way to revolutionise modern media from automation ...

Peter Houston @SpinyTrendsJuly 16, 2021

Audience Development

Newsletters have been one of the hottest tickets in media over the last ...

Peter Houston @SpinyTrendsMay 28, 2021

Audience Development

Trust in traditional media has declined to an all-time low and that’s a ...

Peter Houston @SpinyTrendsMarch 12, 2021

Audience Development

With commutes cancelled and classrooms closed, stay-at-home audiences are looking for knowledge and ...

Peter Houston @SpinyTrendsMarch 5, 2021

Audience Development

As tough as 2020 was, subscription growth was strong for many magazine publishers. ...

Peter Houston @SpinyTrendsFebruary 12, 2021

Audience Development

Publishers using Instagram is not a new phenomena, but newspapers appointing a dedicated ...

Peter Houston @SpinyTrendsFebruary 5, 2021

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