Audience Development
Publishers benefit from growth in consumers paying for content
In 2020, at the peak of the global pandemic, more people were paying ...
Audience Development
Looking ahead for 2022, tech and talent will be key
According to the director of Oxford University’s Reuters Institute for the Study of ...
Advertising
What can publishers take away from 2021?
Last year might have been better than the COVID-19 catastrophe that was 2020, ...
Audience Development
How to use Twitter hashtags to boost referral traffic
Publishers should include two or three Twitter hashtags in their tweets to maximise ...
Audience Development
How to use quizzes to drive audience engagement
David Tvrdon writing on The Fix says he learned early on in his ...
Audience Development
How to monetise communities
Publishers have sat at the centre of communities of interest for as long ...
Audience Development
Publishers tweak email newsletter strategies to find sweet spot
A firm fixture in modern publishing lineups, email newsletters have become a key ...
Audience Development
Facebook outage drives short-term traffic spikes and highlights over centralisation
A service outage at Facebook took the social network and associated apps Instagram ...
Audience Development
Retention is the future focus for publishers after 2020’s subscription spike
According to subscription management platform Zuora, subscription revenue grew 16% for publishers in ...
Audience Development
Publishers face the challenge of keeping mobile readers engaged
Only 10 years ago, mobile readers accounted for less than 10% of web ...