Audience Development
Publisher paywall options are getting more sophisticated
After years of positive press, it looks like the shine is finally coming ...
Audience Development
Delivering digital magazine subscription growth
The latest UK publishing industry subscription figures showed digital magazine subscription growth increasing ...
Audience Development
Puzzles and games power relationships with readers
The world went crazy for Wordle this year and the simple word game’s ...
Audience Development
How to capture and use audience insights to improve engagement
The Atlantic spent two years studying ‘readers’ & listeners’ needs’ to understand why ...
Audience Development
Publishers benefit from growth in consumers paying for content
In 2020, at the peak of the global pandemic, more people were paying ...
Audience Development
Looking ahead for 2022, tech and talent will be key
According to the director of Oxford University’s Reuters Institute for the Study of ...
Advertising
What can publishers take away from 2021?
Last year might have been better than the COVID-19 catastrophe that was 2020, ...
Audience Development
How to use Twitter hashtags to boost referral traffic
Publishers should include two or three Twitter hashtags in their tweets to maximise ...
Audience Development
How to use quizzes to drive audience engagement
David Tvrdon writing on The Fix says he learned early on in his ...
Audience Development
How to monetise communities
Publishers have sat at the centre of communities of interest for as long ...