Audience Development Puzzles and games power relationships with readers The world went crazy for Wordle this year and the simple word game’s ... Peter Houston@SpinyTrendsMarch 2, 2022
Audience Development How to capture and use audience insights to improve engagement The Atlantic spent two years studying ‘readers’ & listeners’ needs’ to understand why ... Peter Houston@SpinyTrendsJanuary 26, 2022
Audience Development Publishers benefit from growth in consumers paying for content In 2020, at the peak of the global pandemic, more people were paying ... Peter Houston@SpinyTrendsJanuary 14, 2022
Audience Development Looking ahead for 2022, tech and talent will be key According to the director of Oxford University’s Reuters Institute for the Study of ... Peter Houston@SpinyTrendsJanuary 7, 2022
Advertising What can publishers take away from 2021? Last year might have been better than the COVID-19 catastrophe that was 2020, ... Peter Houston@SpinyTrendsJanuary 5, 2022
Audience Development How to use Twitter hashtags to boost referral traffic Publishers should include two or three Twitter hashtags in their tweets to maximise ... Peter Houston@SpinyTrendsDecember 17, 2021
Audience Development How to use quizzes to drive audience engagement David Tvrdon writing on The Fix says he learned early on in his ... Peter Houston@SpinyTrendsDecember 3, 2021
Audience Development How to monetise communities Publishers have sat at the centre of communities of interest for as long ... Peter Houston@SpinyTrendsNovember 10, 2021
Audience Development Publishers tweak email newsletter strategies to find sweet spot A firm fixture in modern publishing lineups, email newsletters have become a key ... Peter Houston@SpinyTrendsOctober 22, 2021
Audience Development Facebook outage drives short-term traffic spikes and highlights over centralisation A service outage at Facebook took the social network and associated apps Instagram ... Peter Houston@SpinyTrendsOctober 6, 2021