Audience Development
Retention is the future focus for publishers after 2020’s subscription spike
According to subscription management platform Zuora, subscription revenue grew 16% for publishers in ...
Audience Development
Publishers face the challenge of keeping mobile readers engaged
Only 10 years ago, mobile readers accounted for less than 10% of web ...
Audience Development
How to use Reddit to build brand awareness and engagement
Social media network Reddit recently announced a new funding round, in which it ...
Audience Development
Newsletter launches underline email’s expanding role in publisher portfolios
Social media was supposed to kill off email. Instead email newsletters have become ...
Audience Development
Audience development AI used to boost loyalty, engagement and revenue
AI is being touted as a way to revolutionise modern media from automation ...
Audience Development
Media investments centre on strong newsletter plays
Newsletters have been one of the hottest tickets in media over the last ...
Audience Development
Newsletter engagement is a powerful weapon in the fight for brand loyalty
Trust in traditional media has declined to an all-time low and that’s a ...
Audience Development
Lockdown learning boom creates opportunities in online education
With commutes cancelled and classrooms closed, stay-at-home audiences are looking for knowledge and ...
Audience Development
Publishers are pushing membership in a bid to retain pandemic sign ups
As tough as 2020 was, subscription growth was strong for many magazine publishers. ...
Audience Development
WaPo latest publisher to look to Instagram to grow subscriptions
Publishers using Instagram is not a new phenomena, but newspapers appointing a dedicated ...