AI driven audience development tools are helping a Canadian newspaper publisher build reader relationships and grow its subscription business
In a busy media market, subscription bundles add value for audiences trying to decide whether it is worth paying for content.
A broad refusal by Apple users to grant tracking permission to third-party apps has sent advertisers to Android devices
The dedicated resource is designed to make it easier for other publishers and brands to license its magazine and web content
The Digital News Report 2021 gives a snapshot of a sector hit hard by the pandemic.
Google has delayed its plans to shut-down the tracking technology after pushback from regulators, privacy advocates and the digital-media industry.
Google’s SEO tools upgrade is designed to answer questions around the search terms that bring users to publisher content.
Despite a slowing rate of growth for paid-content pioneer The New York Times, publishers continue to announce impressive subscriber gains.
Producing relevant content with fewer editorial resources means routine reporting tasks are being handled by robot journalists to free up human journalists to report more important stories.
With NFTs, media owners have jumped on the crypto bandwagon to sell eager audiences their digital assets