How to develop effective retention strategies
Customer retention strategies to support reader and advertiser revenues are a key focus for publishers
Customer retention strategies to support reader and advertiser revenues are a key focus for publishers
Whether publishers focus on reader revenue or digital advertising income, data strategy underpins success
New responsiveness metric, INP, might replace existing interactivity measure in Core Web Vitals
Innovation is a constant, but publishers can still rely on traditional audience engagement tools
The fight for supremacy between advertising vs subscription business models isn’t the only way
Publishers need to fix bad advertising experiences and drop short-term revenue goals in favour of customer centric strategies
From twice facing bankruptcy, Reader’s Digest publisher TMB reported growth over 100% last year.
Once a relatively blunt instrument, an array of publisher paywalls is now available to support organisational objectives
TikTok is famous for crazy challenges and silly dances, but there is a growing trend for in-depth analysis on the platform.
Bounce back shows no sign of slowing as full year ad revenue growth hits 35%