Advertising
How to develop effective retention strategies
Customer retention strategies to support reader and advertiser revenues are a key focus for publishers
Data
Data strategy is central to success in subscriptions and ads
Whether publishers focus on reader revenue or digital advertising income, data strategy underpins success
Technology
Google’s Core Web Vitals could be set for a lick of paint
New responsiveness metric, INP, might replace existing interactivity measure in Core Web Vitals
Audience Development
Newsletters, podcasts and mobile apps are trusted audience engagement tools
Innovation is a constant, but publishers can still rely on traditional audience engagement tools
Advertising
You don’t have to choose sides in the advertising vs subscriptions debate
The fight for supremacy between advertising vs subscription business models isn’t the only way
Advertising
A bad advertising experience is bad publishing strategy
Publishers need to fix bad advertising experiences and drop short-term revenue goals in favour of customer centric strategies
Content
How the publisher of Reader’s Digest recorded 110% growth in 2021
From twice facing bankruptcy, Reader’s Digest publisher TMB reported growth over 100% last year.
Audience Development
Publisher paywall options are getting more sophisticated
Once a relatively blunt instrument, an array of publisher paywalls is now available to support organisational objectives
Content
Is it time for publishers to get serious on TikTok?
TikTok is famous for crazy challenges and silly dances, but there is a growing trend for in-depth analysis on the platform.
Advertising
IAB report spotlights ‘exponential growth’ in digital advertising
Bounce back shows no sign of slowing as full year ad revenue growth hits 35%