Content
TikTok search growing in key influencer verticals
Younger users look to video content for discovery and recommendations instead of traditional search apps
Content
Why publishers need a YouTube strategy
Uploading video content to YouTube is not enough; publishers need to give the platform the attention it deserves.
Jobs
Eight lessons for publishing leaders
What publishing leaders should do to foster inspiring and diverse working cultures
Content
What is the ideal article length?
Content analytics firm Chartbeat is using engagement data to try to identify the ideal article word count
Advertising
Print price hikes force deeper focus on digital revenues
Print price hikes pushing up losses for legacy publishers. Optimism seen in deeper digital transition
Technology
The ‘build or buy’ decision for publishers is getting easier
In deciding whether to build or buy software, increased access to SaaS solutions has made the decision to buy easier
Advertising
How Apple plans to grow its advertising business
The hardware giant plans to build out its advertising business to counter a device sales slowdown
Content
What is Google’s Helpful Content update?
Google’s latest Search update looks at reducing clickbait in results and surfacing helpful content instead
Advertising
Publishers can fight the advertising slowdown
The ad market is looking at a ‘car crash’ year next year, but there are ways for publishers to encourage marketers to keep spending
Content
2022’s leading publisher paywall strategies
Publisher paywall strategies evolving as consumers consider their subscription spending