Audience Development
TikTok strategies increasingly important for publishers
Publishers looking to engage younger audiences are experimenting with TikTok strategies
Advertising
Five trends that will define publishing in 2023
Ad market changes, pressures on consumer spending and evolving media habits and preferences
Advertising
Publishers could gain from advertising spending slowdown
The digital advertising marketplace may choose smaller publishers and traditional media over big tech
Audience Development
Does the 80-20 Rule apply to audience metrics?
Can the 80-20 Rule be used to spotlight the types of content that deliver the best audience engagement
Advertising
Search for third-party cookie replacement continues
Despite frustrating delays, publishers are still looking for viable third-party cookie replacements
Audience Development
Five strategies for engaging and retaining audiences
Nine publishing pros share their tips for building content habits and creating ‘brand lovers’
Uncategorized
Media Moments 2022: a media market snapshot
Media Moments 2022 provides a snapshot of a media market wrestling with uncertainty
Audience Development
Two tactics to convert print readers to digital
Production price rises mean bringing print subscribers to digital products is more important than ever
Audience Development
Focus on these five media strategies for 2023
Five recommendations for publishers as they look ahead to the uncertainties of the New Year
Content
What is a headless CMS?
A headless system lets publishers store their content in one place, but distribute to any frontend