Audience Development
New report benchmarks social media reach
There are 4.5 billion social media users worldwide, but publishers could be making more of the opportunity
Search
How SEO automation can save publishers time and money
SEO automation can save resources that could be better spent improving overall publishing strategies.
Advertising
Shifts in the programmatic market could benefit publishers
The programmatic market is moving from open to curated solutions, bringing access to ‘premium’ supply
Advertising
Six digital advertising trends gaining momentum in 2023
Digital ad trends that publishers and advertisers should pay attention to this year
Data
Norwegian DPA joins stance against Google Analytics
Norway’s DPA concludes the use of Google Analytics is in violation of GDPR transfer rules
Advertising
Publishers increase investment in growing Ozone platform
New signups bring the number of publishers in the shared advertising sales network to 35
Content
How publishers can use pillar pages to improve SEO
Publishers are exploring linking related content under ‘topic clusters’ on pillar pages
Search
Experiment in setting Core Web Vitals benchmark for publishers
Core Web Vitals data from US news publishers provides comparison measures for site performance
Content
Publishers leveraging LinkedIn for audience reach
Uncertainty in established social media channels sees publishers turning to LinkedIn
Search
Could Microsoft’s AI search challenge Google’s top spot?
Microsoft’s new AI search appears to be viewed as a real threat by Google