Advertising
Why publishers’ advertising revenues jumped last year
For some publishers, the long-awaited digital future arrived in 2021, bringing with it record breaking ad revenues
ecommerce
New study points to publisher priorities for revenue growth
Subscriptions top the priority list when it comes to revenue growth, but publishers see other areas with potential
Audience Development
Puzzles and games power relationships with readers
For publishers growing reader revenues, puzzles and games are a powerful tool in the struggle to keep audiences engaged
ecommerce
‘Ecommerce in publishing’ report updated for 2022
Update of ecommerce in publishing report reflects extraordinary growth in online shopping during pandemic
Content
Gen Z shuns display ads, but loves native advertising
Gen Z’s young consumers are more likely to respond to TikTok style authenticity than programmatic display
Advertising
Rival industries eye advertising revenue from customer data
Non-publishers are leveraging their first-party data to win a share of the advertising market
Advertising
Are there any benefits in sticking with Google AMP?
Some publishers are ditching the Google AMP format, but others still see benefits
Technology
What might web3 mean for publishing and advertising?
Experiments point to everything from simple branding to building new customer experiences
Advertising
Amazon’s advertising revenues were more than $31 billion in 2021
The e-commerce giant has reported the amount of revenue it made from advertising for the very first time
Content
How publishers are using read-it-later apps to increase traffic
Read-it-later apps find a place with publishers looking for new ways to build loyalty with regular readers.