Audience Development
Publishers tweak email newsletter strategies to find sweet spot
From hiring in talent and charging subscribers to cutting output, publishers are developing email newsletter strategies that support their business goals
Content
How search-engine indexing is evolving to speed content discovery
IndexNow is an open-source search-engine indexing protocol designed to radically change the way content changes are identified
Content
How to leverage user-generated audio for greater audience engagement
Podcasts are a powerful broadcast platform for publishers, but it is also possible to give audience voices a place in audio portfolios.
Technology
Five ideas to help publishers succeed over the next 10 years
Long-term forecasts are difficult, but it’s useful to think about what the next 10 years might bring and how to prepare
Advertising
Revenue diversification back in focus with ad come-back
Reports of ad market growth are a powerful reminder of the importance of a strong revenue mix in securing sustainability
Audience Development
Facebook outage drives short-term traffic spikes and highlights over centralisation
Publishers, enjoying 40% increase in visitor numbers during Facebook outage, should question reliance on single platform provider
Content
Author byline plays an important role in establishing publisher trust
While it is not a page ranking requirement to add an author byline, it is good practice for publishers that want audiences to trust them.
Content
How to build community from the content you publish
Quality content is a key subscription driver, but publishers add value to the content they create when they build community
Uncategorized
Publishers shouldn’t ignore conversion metrics in building reader revenue
In the quest for reader revenue, publishers needs to study the data that shows why readers will pay for a subscription
Technology
How to write title tags that Google likes
Title tag rewrites have increased following a recent Google search algorithm update, impacting some CTRs. Writing effective title tags might help.