Content The increasing value of standalone newsletters Newsletter strategy used to be focused exclusively on driving traffic to publishers’ websites ... Peter Houston@SpinyTrendsJune 22, 2022
Advertising How to develop effective retention strategies The conventional wisdom says that acquiring a new customer can cost as much ... Peter Houston@SpinyTrendsJune 1, 2022
Advertising You don’t have to choose sides in the advertising vs subscriptions debate The great refocusing on reader revenues shunted advertising sales down the priority list ... Peter Houston@SpinyTrendsMay 18, 2022
Audience Development Publisher paywall options are getting more sophisticated After years of positive press, it looks like the shine is finally coming ... Peter Houston@SpinyTrendsMay 6, 2022
Subscriptions Why CNN+ collapsed just one month after it launched CNN+, a streaming service launched by Discovery Warner, has closed almost as soon ... Peter Houston@SpinyTrendsApril 27, 2022
Subscriptions Subscriptions evolution meets commercial concerns The subscriptions revolution has been underway for a few years now. But the ... Peter Houston@SpinyTrendsApril 20, 2022
Audience Development Delivering digital magazine subscription growth The latest UK publishing industry subscription figures showed digital magazine subscription growth increasing ... Peter Houston@SpinyTrendsApril 6, 2022
Subscriptions Substack launches newsletter app for iOS Newsletter company Substack has released a newsletter app on iOS that lets readers ... Peter Houston@SpinyTrendsMarch 23, 2022
Subscriptions Could publishers be facing peak subscription? A column in the Atlantic magazine has stated that we have reached peak ... Peter Houston@SpinyTrendsMarch 11, 2022
ecommerce New study points to publisher priorities for revenue growth According to a 2022 survey from the UK’s Association for Digital Publishing (AOP), ... Peter Houston@SpinyTrendsMarch 4, 2022