Advertising
How to develop effective retention strategies
The conventional wisdom says that acquiring a new customer can cost as much ...
Advertising
You don’t have to choose sides in the advertising vs subscriptions debate
The great refocusing on reader revenues shunted advertising sales down the priority list ...
Audience Development
Publisher paywall options are getting more sophisticated
After years of positive press, it looks like the shine is finally coming ...
Subscriptions
Why CNN+ collapsed just one month after it launched
CNN+, a streaming service launched by Discovery Warner, has closed almost as soon ...
Audience Development
Delivering digital magazine subscription growth
The latest UK publishing industry subscription figures showed digital magazine subscription growth increasing ...
Subscriptions
Substack launches newsletter app for iOS
Newsletter company Substack has released a newsletter app on iOS that lets readers ...
Subscriptions
Could publishers be facing peak subscription?
A column in the Atlantic magazine has stated that we have reached peak ...
ecommerce
New study points to publisher priorities for revenue growth
According to a 2022 survey from the UK’s Association for Digital Publishing (AOP), ...
Advertising
Are there any benefits in sticking with Google AMP?
According to a recent article in the UK’s Press Gazette, some publishers are ...
Audience Development
Publishers benefit from growth in consumers paying for content
In 2020, at the peak of the global pandemic, more people were paying ...