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ecommerce

Commerce media
ecommerce

What is commerce media?

Both ecommerce and the associated media offerings around the retail sector have grown ...
Peter HoustonPeter Houston@SpinyTrendsSeptember 30, 2022
standalone newsletters
Content

The increasing value of standalone newsletters

Newsletter strategy used to be focused exclusively on driving traffic to publishers’ websites ...
Peter HoustonPeter Houston@SpinyTrendsJune 22, 2022
reader's digest
Content

How the publisher of Reader’s Digest recorded 110% growth in 2021

One of the most iconic publishing brands in history, the Reader’s Digest has ...
Peter HoustonPeter Houston@SpinyTrendsMay 11, 2022
Publisher priorities
ecommerce

New study points to publisher priorities for revenue growth

According to a 2022 survey from the UK’s Association for Digital Publishing (AOP), ...
Peter HoustonPeter Houston@SpinyTrendsMarch 4, 2022
ecommerce

‘Ecommerce in publishing’ report updated for 2022

The latest report update from media news site What’s New In Publishing focuses ...
Peter HoustonPeter Houston@SpinyTrendsFebruary 25, 2022
Rival industries
Advertising

Rival industries eye advertising revenue from customer data

Engaging, relevant, informative content used to be the gold standard for advertisers seeking ...
Peter HoustonPeter Houston@SpinyTrendsFebruary 18, 2022
monetise
Content

Report highlights 50 revenue options for publishers

Media news site What’s New In Publishing has published a full update to ...
Peter HoustonPeter Houston@SpinyTrendsDecember 1, 2021
ecommerce growth
ecommerce

Buzzfeed earnings report highlights the potential for ecommerce growth

BuzzFeed’s Q2 earnings report shows the digital media company weathering the pandemic with ...
Peter HoustonPeter Houston@SpinyTrendsSeptember 15, 2021
ecommerce ambitions
ecommerce

Technology, partnerships and platforms support ecommerce ambitions

Lost advertising revenues pushed publishers to ecommerce during the pandemic. Now, aspiring to ...
Peter HoustonPeter Houston@SpinyTrendsJune 4, 2021
ecommerce

How publishers are making the most of the ecommerce boom

Ecommerce is booming: Annual pre-pandemic growth of about 1% was eclipsed by an ...
Peter HoustonPeter Houston@SpinyTrendsApril 7, 2021

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