Advertising Publishing’s first-party data challenge impacts the whole ad ecosystem It’s generally acknowledged that there will be no silver-bullet solution to the ad ... Peter Houston@SpinyTrendsJune 3, 2022
Data Data strategy is central to success in subscriptions and ads Revenue diversification efforts have seen many media organisations add subscriptions and memberships to ... Peter Houston@SpinyTrendsMay 27, 2022
Advertising Google announces next stage of privacy sandbox testing Google is setting up the next stage of Privacy Sandbox testing, including the ... Peter Houston@SpinyTrendsApril 8, 2022
Data How publishers can build effective data strategies The value of data has been clear in our digital economy for a ... Peter Houston@SpinyTrendsApril 1, 2022
Data Metrics show how poor digital experience impacts revenue Common sense says your customers’ digital experiences are closely tied to overall customer ... Peter Houston@SpinyTrendsMarch 25, 2022
Advertising Rival industries eye advertising revenue from customer data Engaging, relevant, informative content used to be the gold standard for advertisers seeking ... Peter Houston@SpinyTrendsFebruary 18, 2022
Advertising Topics to replace FLoCs in Google’s plans post third-party cookies The latest development in Google’s efforts to find a third-party cookie replacement involves ... Peter Houston@SpinyTrendsFebruary 2, 2022
Advertising Marketers focus on advertising creative as programmatic optimisation stalls Advertising creative was never high on the agenda for programmatic advertisers; ad optimisation ... Peter Houston@SpinyTrendsJanuary 28, 2022
Audience Development Looking ahead for 2022, tech and talent will be key According to the director of Oxford University’s Reuters Institute for the Study of ... Peter Houston@SpinyTrendsJanuary 7, 2022
Data User privacy moves to the mainstream with new browser and search releases User privacy is the hottest trend in the browser and search sectors right ... Peter Houston@SpinyTrendsSeptember 8, 2021