It would be easy to be negative after the last couple of years. ...

It’s generally acknowledged that there will be no silver-bullet solution to the ad ...

Revenue diversification efforts have seen many media organisations add subscriptions and memberships to ...

Google is setting up the next stage of Privacy Sandbox testing, including the ...

The value of data has been clear in our digital economy for a ...

Common sense says your customers’ digital experiences are closely tied to overall customer ...

Engaging, relevant, informative content used to be the gold standard for advertisers seeking ...

The latest development in Google’s efforts to find a third-party cookie replacement involves ...

Advertising creative was never high on the agenda for programmatic advertisers; ad optimisation ...

According to the director of Oxford University’s Reuters Institute for the Study of ...