Advertising Using attention metrics to create personalized advertising The dominance of mass-market advertising may be coming to an end as one-size-fits-all ... Peter Houston@SpinyTrendsApril 26, 2023
Search Publishers using generative AI to support SEO efforts Generative AI chatbots like Microsoft’s OpenAI or Google’s Bard have been portrayed as ... Peter Houston@SpinyTrendsApril 21, 2023
Newsletters Newsletter publishers are diversifying beyond the inbox Newsletters have become an important entry point for media startups. However, a single ... Peter Houston@SpinyTrendsApril 19, 2023
Audience Development Meeting reader needs drives engaging audience experiences Over recent years, there have been many studies done around reader needs, each ... Peter Houston@SpinyTrendsApril 14, 2023
Data How publishers can learn from mistakes The one sure thing in digital publishing is that change comes fast, especially ... Peter Houston@SpinyTrendsApril 12, 2023
Search Google’s March 2023 core update causes search volatlity Google’s March 2023 core update, rolled out over 13 days between March 15th ... Peter Houston@SpinyTrendsApril 7, 2023
Audience Development What is the real value of Facebook to publishers? A report commissioned by Meta about Facebook’s relationship with news providers said that ... Peter Houston@SpinyTrendsApril 5, 2023
Content Newsletters and podcasts seen as complementary for publishers There are many similarities between newsletters and podcasts, not least they share the ... Peter Houston@SpinyTrendsMarch 31, 2023
Search Google Trends portal refreshed for 2023 Google has given its Google Trends website a facelift. As well as a ... Peter Houston@SpinyTrendsMarch 29, 2023
Search Search giants release next-generation AI tools The hype around generative AI seems to have lasted forever and frantic release ... Peter Houston@SpinyTrendsMarch 24, 2023