Audience Development
WaPo latest publisher to look to Instagram to grow subscriptions
Publishers using Instagram is not a new phenomena, but newspapers appointing a dedicated ...
Distribution
Facebook is trying to fix its relationship with the news business
Facebook took a step toward resetting how it works with the news media ...
Advertising
Email newsletters are hot right now, but audiences don’t think they’re perfect
Email newsletters are the original electronic publishing format and they are enjoying a ...
Data
Publishers build foundations for first-party data networks
Over the last couple of years, publishers’ product and revenue teams have been ...
Advertising
Political audiences are not all bad news for advertisers
Advertisers have been stopping their ads from appearing against a growing list of ...
Technology
Digital transformation and innovation will dominate publishing trends in 2021
It’s a brave person that makes firm predictions about 2021 after the year ...