Data Leading global ad buyer bets on Unified ID 2.0 to replace third-party cookies It isn’t clear what identity standard the advertising and publishing industries will ultimately ... Peter Houston@SpinyTrendsApril 16, 2021
Advertising Amazon is growing its share of the digital advertising market Global ecommerce giant Amazon is chipping away at Google’s lead in digital advertising. ... Peter Houston@SpinyTrendsApril 14, 2021
Data Privacy cleanup sees Facebook retiring free analytics tools on June 30th Facebook Analytics is going away. Facebook has announced that the free tool used ... Peter Houston@SpinyTrendsApril 9, 2021
ecommerce How publishers are making the most of the ecommerce boom Ecommerce is booming: Annual pre-pandemic growth of about 1% was eclipsed by an ... Peter Houston@SpinyTrendsApril 7, 2021
Mergers and Acquisitions M&A activity picking up as media companies get ready for recovery M&A activity was understandably limited during the peak of the pandemic, but transactions ... Peter Houston@SpinyTrendsApril 2, 2021
Content Does TikTok work for publishers? Social video platform TikTok has more than 100 million monthly users across Europe, ... Peter Houston@SpinyTrendsMarch 31, 2021
Advertising Google’s annual Ad Safety Report identifies 3.1 billion bad ads Google’s annual Ads Safety Report has indicated an increase in malicious advertising in ... Peter Houston@SpinyTrendsMarch 26, 2021
Advertising Listener growth and programmatic ads to deliver podcast revenue Podcast revenue is not guaranteed. But with listener numbers increasing rapidly, growth in ... Peter Houston@SpinyTrendsMarch 24, 2021
Advertising Striking the right balance between advertising and subscriptions Advertising and subscription revenues are sometimes seen as incompatible. But at a recent ... Peter Houston@SpinyTrendsMarch 19, 2021
Content How AI is helping a French newspaper monetize archive content A two-year research project between the largest newspaper in France and publishing software ... Peter Houston@SpinyTrendsMarch 17, 2021