Technology The ‘build or buy’ decision for publishers is getting easier The ‘build or buy’ conversation has been going on for as long as ... Peter Houston@SpinyTrendsSeptember 7, 2022
Technology Mobile app usage increases to between four and five hours a day At the height of the COVID-19 pandemic mobile app usage skyrocketed, with online ... Peter Houston@SpinyTrendsAugust 17, 2022
Advertising Google pauses third-party cookie phaseout until next year There were rumors at the Cannes Lions Festival this year that maybe the ... Peter Houston@SpinyTrendsAugust 10, 2022
Audience Development How publishers are using personalization Personalization has been a buzzword in publishing for several years, but there isn’t ... Peter Houston@SpinyTrendsAugust 3, 2022
Technology What does mobile-first mean for publishers? Deciding which year was the year of mobile is a tricky task; commentators ... Peter Houston@SpinyTrendsJuly 29, 2022
Technology Smaller publishers risk missing out on the benefits of AI Faced with the day-to-day challenges of revenue generation and content creation, it is ... Peter Houston@SpinyTrendsJuly 22, 2022
Advertising Publishing technology on the agenda at the Cannes Lions festival Originally inspired by the Cannes Film Festival, the annual Cannes Lions International Festival ... Peter Houston@SpinyTrendsJune 29, 2022
Advertising ‘Positivity and progress’ at the FIPP World Media Congress It would be easy to be negative after the last couple of years. ... Peter Houston@SpinyTrendsJune 17, 2022
Technology Google’s Core Web Vitals could be set for a lick of paint Google’s Core Web Vitals metrics have been the benchmark for measuring site performance ... Peter Houston@SpinyTrendsMay 25, 2022
Subscriptions Substack launches newsletter app for iOS Newsletter company Substack has released a newsletter app on iOS that lets readers ... Peter Houston@SpinyTrendsMarch 23, 2022